Brand Tone

Expert, Trustworthy, and Precise

Brand Values

• •Expertise
• •Quality & Precision
• •Trust & Transparency
• •Exclusivity & Specialization
• •Passion

Best Practices

• •Always frame services and communications around the deep knowledge and specialized skills of the team. Use terms like "specialist," "certified," "advanced," and "precision."
• •Utilize video and high-quality photo content that demonstrates the team's technical skill in action, reinforcing the "expert" and "precise" values. A short clip of a clean engine bay or a diagnostic screen provides powerful proof.
• •Ensure all visual branding—from the website layout to social media images—is clean, professional, and reflects the premium quality of the vehicles serviced.
• •Continue to feature Paul Mak in communications. His credentials are a unique selling proposition that builds immense trust and differentiates the brand from generalist workshops.
• •Write copy that is clear, confident, and to the point. Avoid overly casual slang or humor. The tone should mirror the direct, honest, and technically focused service customers receive in the workshop.

Social Perception

EMD Motor Sport is perceived by the public and its customers as a top-tier, highly reliable specialist workshop for European luxury cars, particularly Porsche.

Copy Examples

• •Preserving a legacy requires more than just passion—it demands precision. Our expertise in air-cooled Porsche models ensures every detail is respected and restored to its original glory. Entrust your classic with the masters of the craft. #Porsche911 #AirCooled #EMDMotorsport #SydneyPorsche
• •Your vehicle speaks a complex language. We listen. With advanced factory diagnostic tools and over 20 years of specialized experience, we identify the root cause of any issue with surgical precision. Don't settle for guesswork. Demand a definitive diagnosis at EMD Motor Sport.
• •Expert Porsche & European Car Service | EMD Motor Sport Sydney. Factory-Trained Master Technician. Book Your Consultation.
• •Founded by former Porsche Senior Diagnostic Technician Paul Mak, EMD Motor Sport was built on a single principle: to provide an unparalleled level of technical expertise and transparent service that luxury car owners deserve. We are not just mechanics; we are career specialists.
• •Subject: Ensure Peak Performance for the Driving Season As a valued member of the EMD family, we want to ensure your vehicle is performing at its absolute best. From precision wheel alignments to comprehensive engine health checks, our factory-trained team is here to uphold the standard of excellence your car demands. Schedule your pre-season service today and drive with complete confidence.