Brand Tone

professional, direct, and supportive

Brand Values

• •Quality & Efficacy
• •Responsibility & Self-Care
• •Innovation & Durability
• •Trust & Reliability

Best Practices

• •Lead with the Benefit: Always start with how the product helps the user (e.g., "Regain stability," "Reduce pain," "Move without restriction"). The tone is about supporting the customer's goals.
• •Use Professional, Clear Language: Avoid overly casual slang or hype. Use precise terms like "compression," "stabilization," and "circulation." This reinforces the brand's value of quality and efficacy.
• •Maintain a Supportive and Empowering Voice: Frame the products as tools that help the customer take control of their physical well-being. Use encouraging phrases like "Get back on track," "Move with confidence," and "Support your recovery."
• •Reference Expertise: Casually mention that products are "developed with physiotherapists" or "in collaboration with specialists" to build trust and reinforce the brand's professionalism without sounding overly clinical.
• •Keep it Simple and Direct: The copy should be easy to understand at a glance. Focus on the product's purpose and the problem it solves. Avoid jargon where simpler terms will do, but don't dumb down the technical aspects that build credibility.

Social Perception

a functional, no-frills product brand rather than a lifestyle brand. It is product-centric, with a B2B2C presence. It is perceived as trustworthy due to its association with Consumedix B.V. and presence on reputable retail sites, but lacks a distinct brand personality or strong memorable identity.

Copy Examples

• •Headline: Don't Let Knee Pain Slow You Down. Body: Your run is your ritual. Our adjustable patella support band provides the targeted compression you need to run with confidence and stability. Developed with physiotherapists, for your peak performance. Get back on track with Emdeeshop.
• •Headline: Support That Moves With You. Body: Experience the difference with Emdee Kinesiology Tape. Designed for optimal flexibility and durable adhesion, it stimulates circulation and supports muscles without restricting movement. Feel better, move better.
• •Headline: Reliable Stability for Your Overworked Wrist. Body: Whether it's from sport or typing, wrist strain demands serious support. The Emdee Wrist Brace offers firm, comfortable compression to stabilize the joint, reduce pain, and promote healing. Take control of your recovery.
• •Subject: Your Guide to Getting the Most from Your Emdee Brace. Body: Thank you for choosing Emdeeshop. Your path to recovery and stability is important to us. Remember to read the included instructions for proper fitting and use. Consistent, correct use is key to achieving the best results. We're here to help you get moving again.
• •Headline 1: Emdeeshop Official | Tapes & Braces Headline 2: Physio-Approved Support Description: High-quality sports tapes and braces for injury prevention and recovery. Fast shipping in the NL. Shop now and regain your flexibility.