Brand Tone

Sophisticated & Assured, Exclusive & Attentive, Professional & Reliable, Innovative & Forward-Thinking

Brand Values

• •Excellence & Precision
• •Client-Centric Bespoke Service
• •Integrity & Transparency
• •Global Reach & Expertise
• •Unwavering Discretion & Security
• •Innovation
• •Community & Philanthropy

Best Practices

• •Develop a Comprehensive Brand Voice Style Guide: Document key tonal attributes (e.g., sophisticated, assured, client-centric), preferred vocabulary (e.g., "bespoke" vs. "custom," "journey" vs. "trip," "aviation solutions" vs. "plane services"), grammar rules, and phrases to avoid. This ensures consistency across all communications.
• •Always Write for the Target Persona: Keep the high-net-worth individual, corporate decision-maker, or aviation enthusiast in mind. Use language that resonates with their expectations of quality, efficiency, exclusivity, and financial acumen.
• •Infuse Values Naturally: Don't just state values like "discretion" or "excellence"; demonstrate them through the benefits and assurances provided in the copy. For instance, instead of "We value discretion," phrase it as "Your privacy and security are paramount, meticulously safeguarded at every stage of your journey with EMCJET."
• •Maintain Professionalism with a Human Touch: While the tone is sophisticated and authoritative, ensure it remains approachable and service-oriented. Use "you" and "your" to directly address the client and their needs, fostering a sense of personalized attention.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media updates, newsletters, or sales materials, the brand voice must be uniform. Implement a review process for all external communications to ensure alignment with the established tone and messaging, reinforcing trust and brand recognition.

Social Perception

Premium & High-End, Trusted & Authoritative, Exclusive & Discreet, Innovative & Forward-Looking

Copy Examples

• •EMCJET: Your Global Partner in Private Aviation. From bespoke acquisitions to seamless global charters, experience the pinnacle of service and expertise. At EMCJET, we navigate the complexities of private aviation, ensuring your journey is defined by precision, discretion, and unparalleled value. Discover aviation tailored to you.
• •The Future of Flight, Delivered Today. EMCJET proudly pioneers the next era of private air travel with exclusive access to groundbreaking eVTOL technology. Invest in innovation, backed by our legacy of trust and excellence. Your vision, our expertise.
• •More Than a Transaction. A Relationship Built on Trust. With over $4.5 billion in successful aircraft transactions, EMCJET offers more than market leadership. We provide a consultative partnership, transparent guidance, and an unwavering commitment to your unique aviation goals.
• •Uncompromising Safety. Unrivaled Luxury. Unmistakably EMCJET. Fly with absolute confidence. Our dedication to the highest safety standards, combined with bespoke luxury and attentive service, ensures every journey with EMCJET redefines your expectation of private travel.
• •Maximize Your Asset. Minimize Your Concerns. EMCJET’s comprehensive aircraft management and brokerage services leverage decades of expertise and data-driven insights. We secure optimal outcomes for your aircraft sales and acquisitions, handling every detail with precision and care.