Brand Tone

Professional, Experienced, Reliable, Customer-Focused, Friendly, Approachable, Proud, and Confident.

Brand Values

• •Quality
• •Expertise and Craftsmanship
• •Customer Satisfaction
• •Reliability and Trustworthiness
• •Versatility and Customization

Best Practices

• •Maintain Professionalism with a Human Touch: Always use clear, professional language, but don't be afraid to inject warmth and helpfulness, reflecting the company's approachable nature. Avoid overly casual slang.
• •Emphasize Quality and Expertise: Consistently reference the years of experience, in-house capabilities, and commitment to high-quality materials and craftsmanship in your copy.
• •Be Customer-Centric: Frame your messaging around how your services benefit the customer – whether it's enhancing their brand, providing durable uniforms, or creating unique personalised items. Highlight ease of contact and the supportive sales team.
• •Showcase, Don't Just Tell: Use high-quality visuals of your work on social media and your website. Accompany these with captions that briefly explain the project and reiterate your quality and capability.
• •Respond Consistently: When engaging with customers online (reviews, comments, messages), maintain the established professional, friendly, and helpful tone. Thank customers for feedback and address any concerns promptly and professionally.

Social Perception

Highly Regarded for Quality and Professionalism, Reliable and Efficient, Helpful and Accommodating, Established and Experienced.

Copy Examples

• •Elevate Your Brand with Cardiff Embroidery. Decades of expertise, state-of-the-art technology, and a commitment to quality in every stitch. From corporate workwear to promotional apparel, we bring your vision to life. Get a quote today!
• •Wear Your Pride! Cardiff Embroidery offers top-quality, durable custom apparel for sports teams and schools. Expert in-house embroidery and printing since 1986. Let's create something unique together!
• •Cardiff's trusted choice for embroidery and printing for over 35 years. At Cardiff Embroidery, we combine traditional craftsmanship with modern techniques to deliver exceptional quality for your uniforms, workwear, and personalised garments. Visit our showroom on Bessemer Road!
• •Your Design, Our Expertise. ✨ From single unique pieces to large-scale orders, Cardiff Embroidery transforms your ideas into high-quality, personalised apparel. What can we create for you? #CardiffEmbroidery #CustomClothing #MadeInCardiff
• •Cardiff Embroidery: Quality Stitched In. Professional. Reliable. Local. For all your embroidery and garment printing needs.