Brand Tone

elegant, personal, and professional

Brand Values

• •Exquisite Craftsmanship
• •Personalization and Bespoke Service
• •Emotional Connection
• •Professionalism

Best Practices

• •Lead with Artistry and Expertise: Always reference the founder's professional training and the brand's commitment to high-quality craftsmanship. This reinforces the value and justifies the premium nature of the products.
• •Use Elegant and Evocative Language: Employ sophisticated and descriptive words that reflect the quality of the work (e.g., "meticulous," "exquisite," "bespoke," "heirloom," "artisan").
• •Highlight the Emotional Value: Frame the products not just as items for sale, but as integral parts of a customer's personal story and cherished memories.
• •Showcase Customer Stories: Use testimonials and share the stories behind custom pieces (with permission) to illustrate the brand's impact and the deep connection clients have with their purchases.
• •Maintain a Professional and Personal Voice: In all communications, from social media replies to email inquiries, the tone should be professional and respectful, yet warm and personal, mirroring a high-end boutique experience.

Social Perception

Embroider My Name is perceived by its clients as a high-end, trusted artisan brand that creates beautiful, heirloom-quality embroidered pieces. The public sees it as a go-to for unique and deeply personal wedding and special occasion gifts. The brand is associated with luxury, attention to detail, and the ability to bring a client's vision to life with exceptional skill.

Copy Examples

• •A love story, stitched in time. Every detail of your day should be as unique as your journey together. Let us weave your personal narrative into a timeless heirloom you'll cherish forever. Discover bespoke bridal embroidery. #EmbroiderMyName #BespokeVeil #WeddingEmbroidery #HeirloomQuality
• •Walk down the aisle in style that is truly your own. Our custom-embroidered Converse are the perfect blend of personal expression and celebratory fun for your big day. Let's create your pair. #CustomConverse #WeddingShoes #PersonalizedWedding #GailHollandEmbroidery
• •The Art of Celebration, Uniquely Yours. From bespoke wedding veils to charming accessories for the whole bridal party, we bring artistry and personal touches to your most cherished moments. #BespokeEmbroidery #WeddingDetails #ArtisanMade
• •Transform your wedding vision into a breathtaking reality. Trained at the Royal School of Needlework, Gail Holland specializes in creating one-of-a-kind embroidered veils that tell your story. #WeddingInspiration #BridalStyle #CustomVeil #LuxuryWedding
• •Dear [Client Name], The moments we cherish deserve to be commemorated with beauty and artistry. At Embroider My Name, we are dedicated to crafting bespoke embroidered pieces that become a part of your story. Whether for a wedding, an anniversary, or a heartfelt gift, let us help you create a future heirloom. Explore our gallery of custom work.