Brand Tone

Proudly Craft-Oriented, Patriotic and Respectful, Customer-Focused and Appreciative, Direct and Informative, Family-Oriented and Trustworthy

Brand Values

• •Quality Craftsmanship
• •Customization and Uniqueness
• •Patriotism and Service
• •Family and Community
• •Customer Satisfaction
• •Durability and Legacy

Best Practices

• •Always Emphasize 'Handcrafted' and 'Quality': These are core differentiators. Ensure product descriptions and general communications highlight the care and skill involved in making each item.
• •Maintain a Respectful and Appreciative Voice, Especially for Service-Themed Items: When describing products for military, veterans, or first responders, use language that conveys honor and respect. Thank customers who are purchasing these items for such individuals.
• •Incorporate 'Family' and 'Personalized' Regularly: Remind customers that they are dealing with a family business that specializes in creating unique, custom items. This builds a connection and justifies the value of the products.
• •Be Authentic and Passionate: Let the passion for woodworking, design, and customer satisfaction shine through in your writing. Share the story behind the business or specific product inspirations when appropriate.
• •Keep it Clear, Direct, and Customer-Centric: While highlighting craftsmanship, ensure the copy is easy to understand, clearly states what the product is, its benefits (e.g., durability, uniqueness, sentimental value), and how to order. Focus on how the product meets the customer's needs or desires.

Social Perception

Dedicated, skilled craft business that provides high-quality, meaningful personalized items. Approachable and passionate about its work. There is an implied trust due to the 'family-owned' and 'handcrafted' assertions.

Copy Examples

• •Honor their service, tell their story. Our handcrafted American flags are more than decor; they're a tribute. Each piece is meticulously crafted right here in Richlands, NC, ready to become a cherished family heirloom. Let's create your custom design today.
• •The perfect gift, personalized to perfection. From morning coffee to evening unwind, our laser-engraved tumblers keep memories close. Durable, unique, and always a reminder of what matters. What can we engrave for you?
• •Fresh off the workbench! 🔥 We're so proud of how this custom [Product Name] turned out for a local hero. At Embrey's Projects, it's all about bringing your vision to life with quality craftsmanship. #HandcraftedPride #CustomDecor #[RelevantThemeHashtag]
• •More than just a business, we're Embrey's Projects – a family dedicated to crafting unique, high-quality wood decor and personalized gifts. From our workshop in Richlands, NC, to your home, we pour passion into every piece. Thanks for supporting our American dream!
• •This [Holiday], give a gift that speaks volumes. Our custom wood flags and engraved keepsakes are handcrafted with care, perfect for honoring the special people in your life. Order by [Date] for [Holiday] delivery. #MadeInUSA #SupportSmall #[HolidayName]