Brand Tone

Innovative and Problem-Solving, Relatable and Humorous, Quality-Focused and Trustworthy, Enthusiastic and Passionate, Community-Oriented

Brand Values

• •Innovation
• •Quality and Durability
• •Functionality and Practicality
• •Customer Satisfaction
• •Perseverance and Entrepreneurial Spirit
• •Style/Fashion Conscious

Best Practices

• •Lead with Innovation: Always highlight the unique features and problem-solving aspects of the product.
• •Embrace the "Conquer the Cold" Mentality: Use strong, empowering language that positions the product as a tool for overcoming winter challenges.
• •Inject Personality (Especially on Social Media): Don't be afraid to use humor and relatable scenarios, particularly on platforms like TikTok, while maintaining a focus on quality and effectiveness.
• •Show, Don't Just Tell, Quality: Refer to Canadian design, specific materials, and customer testimonials to back up claims of superior quality.
• •Foster Community: Acknowledge the brand's Kickstarter roots and actively engage with customer comments and reviews to reinforce a sense of shared experience.

Social Perception

Positive, Unique and "Cool", Effective, Kickstarter Success Story, Responsive

Copy Examples

• •Headline: Stop the Shiver. Conquer the Cold. Body: Tired of winter biting at your face? The Commuter by Emberhurst offers revolutionary warmth and breathability, so you can actually enjoy the season. Designed in Canada for the world's toughest winters. #WinterReady #Emberhurst
• •Headline: Glasses Fogging? Not Anymore. Body: Finally, a winter face protector that plays nice with your specs. The Commuter’s innovative design directs breath away, keeping your vision clear and your face warm. See the difference. #AntiFog #WinterInnovation
• •Headline: From Kickstarter to Your Winter Adventures. Body: Born from a passion to solve winter's woes, Emberhurst's Commuter is a Kickstarter success story, loved by thousands globally. Experience the difference quality design makes. #Crowdfunded #MadeForWinter
• •Headline: Look Good, Feel Warm. Ditch the Ridiculous. Body: Who says staying warm means sacrificing style? The Commuter boasts a sleek, modern design with 7 adjustment points for the perfect fit. Warmth never looked so good. #StylishWarmth #EmberhurstCommuter
• •Headline: Your Face's Best Friend This Winter. Body: Protect your face, ears, and neck with the all-in-one Commuter. Breathable, comfortable, and seriously warm. Adventure on, winter warriors! #ConquerTheCold #OutdoorGear