Brand Tone

Professional and Experienced, Trustworthy and Reliable, Innovative and Solution-Oriented, Approachable and Customer-Focused, Proudly Australian

Brand Values

• •Quality
• •Integrity and Professionalism
• •Heritage and Family
• •Innovation and Expertise
• •Customer Satisfaction
• •Growth and Development
• •Sustainability

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the brand's long history (nearly 100 years, established 1925) and Australian family-owned identity to build credibility and trust.
• •Highlight Quality and Expertise: Use language that reflects precision, engineering excellence, and deep product knowledge. Showcase certifications, technical specifications, and the quality of materials.
• •Maintain a Professional yet Approachable Voice: While technical and expert-driven for B2B communications, ensure consumer-facing copy (especially for "Flooring Online") is clear, helpful, and supportive. Avoid overly casual language but remain accessible.
• •Showcase Solutions and Benefits: Focus on how Embelton products solve customer problems or help them achieve their design goals, whether it's durability for a busy home, acoustic control for a commercial building, or achieving a specific aesthetic.
• •Be Visually Consistent: Ensure imagery across all platforms aligns with the brand's values of quality, style, and professionalism. High-quality photography of installations and products is key.

Social Perception

Reputable and Established, Expert in Flooring and Engineering, Reliable for Quality Products, Australian Identity, Positive Customer Experiences

Copy Examples

• •Headline: Nearly a Century of Australian Craftsmanship Underfoot. Body: At Embelton, we've been laying the groundwork for beautiful Australian homes and iconic structures since 1925. Trust our heritage of quality and innovation for flooring that stands the test of time. Explore our range today. Call to Action: Discover Your Perfect Floor.
• •Headline: Engineered for Excellence. Designed for Life. Body: From advanced acoustic solutions to stunning timber flooring, Embelton combines technical expertise with timeless design. We deliver quality, expertise, and value, ensuring your space is both beautiful and functional. Call to Action: Learn About Our Solutions.
• •Headline: Your Vision, Our Expertise. The Embelton Promise. Body: For generations, architects, builders, and homeowners have turned to Embelton for flooring solutions that inspire. As a proudly Australian family business, we're committed to bringing your design aspirations to life with quality products and dedicated service. Call to Action: Get Your Free Sample.
• •Headline: More Than Just Floors. It's an Embelton. Body: Experience the difference that nearly 100 years of Australian innovation makes. Our flooring is crafted for durability, designed for beauty, and backed by a commitment to your satisfaction. Choose Embelton for a foundation you can trust. Call to Action: View Our Project Gallery.
• •Headline: Timeless Style, Modern Durability. That's Embelton Hybrid Flooring. Body: Love the look of European Oak or Australian hardwood? Our hybrid flooring offers that authentic appearance with incredible durability and scratch resistance, perfect for busy Australian households. Call to Action: Explore Hybrid Options.