Brand Tone

Thoughtful & Caring, Premium & High-Quality, Friendly & Approachable, Supportive & Local, Celebratory & Joyful

Brand Values

• •Quality
• •Support Local
• •Thoughtfulness & Curation
• •Customer Satisfaction
• •Beautiful Presentation
• •Creating Connections

Best Practices

• •Always Emphasize "Thoughtfully Sourced" and "Beautifully Presented": These core phrases should be woven into descriptions and communications wherever appropriate, reinforcing key brand differentiators.
• •Highlight Australian Origin and Local Suppliers: Regularly mention the local aspect of the products. Tell supplier stories if possible to build connection and authenticity. This reinforces the "Support Local" value.
• •Use Warm, Positive, and Evocative Language: Words like "delight," "cherish," "celebrate," "discover," "indulge," and "heartfelt" align with the caring and premium tone. Avoid overly casual slang but maintain approachability.
• •Focus on the Gifting Experience: Frame the products not just as items, but as facilitators of connection, joy, and appreciation. Speak to the emotions of both the giver and the receiver.
• •Maintain Visual-Verbal Consistency: Ensure the tone of the copy aligns with the high-quality, aesthetically pleasing imagery used on the website and social media. The words should enhance the visual story.

Social Perception

High-Quality Products & Presentation, Excellent Customer Service, Support for Local Businesses, Reliable Gifting Option, Trustworthy

Copy Examples

• •Website Banner/Social Media Post (Thoughtful & Premium): Discover the art of thoughtful gifting. Our curated hampers, filled with exquisite local Australian treasures, are designed to delight and impress. Because every occasion deserves something special. #EmbellishGifts #LuxuryHampers #SupportLocalAustralia
• •Product Description (Focus on Curation & Quality): The 'Gourmet Indulgence' Hamper: A carefully selected ensemble of Australia's finest artisan cheeses, delectable charcuterie, and perfectly paired condiments. Each item is chosen for its exceptional quality and flavour, promising a truly memorable tasting experience. Beautifully presented for a gift that speaks volumes.
• •Instagram Caption (Friendly & Celebratory): Cheers to the moments that matter! ✨ Our Celebration Hamper is bursting with joy and ready to make any occasion unforgettable. Who would you share this with? Tag them below! #EmbellishCelebrations #GiftIdeas #MakingMemories #AustralianMade
• •Facebook Post (Supportive & Local): We're so proud to partner with amazing local producers like [Mention a Supplier]! Their passion for [Product Type] shines through in every bite. By choosing Embellishgifts, you're not just giving a beautiful hamper, you're supporting incredible Australian talent. ❤️ #ShopLocal #AustralianProducers #CommunityLove #EmbellishStory
• •Email Marketing Subject Line (Caring & Occasion-Based): Show You Care: Send a beautifully curated Sympathy Hamper from Embellishgifts. *Body Snippet:* During difficult times, a thoughtful gesture can mean the world. Our tastefully arranged hampers offer comfort and care, filled with gentle indulgences to show your support when words aren't enough.