Brand Tone

Professional and Trustworthy, Supportive and Caring, Accessible and User-Friendly, Innovative

Brand Values

• •Customer Empowerment & Peace of Mind
• •Reliability and Accuracy
• •Accessibility and Simplicity
• •Continuous Improvement & Innovation
• •Customer Support

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that is easy for a non-medical audience to understand. Avoid overly technical jargon. Explain benefits clearly, focusing on ease of use and the actionable insights gained.
• •Maintain a Reassuring and Supportive Tone: Acknowledge that users may be dealing with health concerns. Frame copy in a way that offers solutions, support, and peace of mind. Emphasize how the products empower users.
• •Emphasize Reliability and Trustworthiness: Consistently use words that convey accuracy, dependability, and the professional nature of the data captured, even for home use. Highlight features that build trust, like FDA clearance (where applicable).
• •Focus on User Benefits and Empowerment: Shift the focus from just product features to how these features benefit the user directly – e.g., "gain peace of mind," "have more informed doctor visits," "take proactive steps for your health."
• •Be Transparent and Honest: Clearly state the intended use of the products (home health monitoring, not a diagnostic replacement). Be upfront about what the device does and doesn't do, and the value of features like no mandatory subscriptions.

Social Perception

Positive Product Performance, Appreciation for "No Subscription" Model, Responsive Customer Service, Recognition of Limitations, App Functionality

Copy Examples

• •Headline: Your Health. Your Data. Your Peace of Mind. Body: "Take control of your heart health with EMAY's easy-to-use Portable EKG Monitor. Get accurate readings in seconds, right from home. Share clear, detailed reports with your doctor. No complicated setups, no mandatory subscriptions – just the insights you need, when you need them."
• •Headline: Understand Your Sleep, Improve Your Wellbeing. Body: "EMAY's Sleep Oxygen Monitors offer comfortable, continuous tracking of your SpO2 levels overnight. Wake up to insightful data that empowers you and your doctor to make informed decisions about your respiratory health. Simple, reliable, and designed for your life."
• •Headline: Smart Health Monitoring, Made Simple. Body: "At EMAY, we believe advanced health technology should be accessible to everyone. Our devices are engineered for intuitive operation and provide dependable data, backed by our dedicated U.S.-based support team."
• •Headline: Clarity for You, Confidence for Your Doctor. Body: "Bridge the gap between appointments. With EMAY's EKG and Sleep Monitors, capture vital data the moment symptoms arise or for routine tracking. Provide your healthcare professional with valuable information for a more complete picture of your health."
• •Headline: Invest in Your Health, Not in Hidden Fees. Body: "EMAY puts your well-being first. Our health monitoring devices and their companion apps provide essential features without requiring ongoing subscriptions. Experience transparent, high-quality home health care technology."