Tono de Marca

Inspirational and Authentic; Passionate and Emotive; Elegant and Professional.

Valores de Marca

• •Originality
• •Emotional Expression
• •Authenticity
• •Quality & Craftsmanship
• •Connection

Mejores Prácticas

• •Always Tell the Story: Never present a piece of art without its context. Whether it's a short caption or a detailed description, share the inspiration, the emotion, or the process behind it. This is your strongest differentiator.
• •Use Emotive and Sensory Language: Use words that evoke feeling, texture, and mood. Instead of saying 'a nice blue painting,' describe it as 'a canvas of serene, deep-sea blues that brings a sense of calm.'
• •Maintain the Artist's Voice: Write as Eglė M. The brand is personal. Use 'I' and 'my' to share thoughts and experiences directly from the artist. This builds authenticity and a stronger connection than a corporate 'we.'
• •Weave Values into Every Message: Subtly reinforce your core values. A post about a new piece is an opportunity to talk about originality. A story about the process highlights craftsmanship. A personal reflection reinforces authenticity.
• •Engage with a Personal Touch: When replying to comments or inquiries, maintain the brand's elegant and authentic tone. Address people by name and respond thoughtfully to their comments about the art, fostering the community feel that is central to the brand's perception.

Percepción Social

The public and customer perception is highly positive but appears to be concentrated within its niche community of followers. Customers perceive the brand as high-end, personal, and trustworthy. The direct interaction with the artist is a significant factor in this perception. The artwork is seen as unique, vibrant, and emotionally resonant. Followers often comment on how the pieces make them feel, validating the brand's emphasis on emotional expression. The brand is viewed as an individual artist's passion project rather than a large, faceless corporation, which enhances its appeal.

Ejemplos de Copy

• •Introducing 'Cerulean Depths.' This piece is a journey into tranquility, a story told in layers of texture and tides of blue. It’s about finding the calm within the chaos and the light that always breaks through the surface. It was born from a quiet moment of reflection, and I hope it brings that same sense of peace to your space. Feel the energy. See the story. Now available on the website.
• •Art That Speaks to Your Soul. Discover original abstract paintings by Eglė M., crafted with passion, texture, and story. Bring home more than art; bring home a feeling.
• •Title: 'Ignite' | This piece is pure energy. Created during a surge of inspiration, 'Ignite' captures the explosive moment an idea is born. Swirls of fiery orange and deep crimson are balanced by touches of gold leaf, representing the preciousness of a single creative spark. The heavy texture invites you to look closer, to trace the path of the palette knife, and to feel the passion that went into its creation. An ideal statement piece for a space that needs a jolt of life and inspiration.
• •Your home is a reflection of you. Why settle for ordinary? EM Art House offers one-of-a-kind abstract paintings that tell a story. Each piece is an original, created with emotion and purpose. Find the artwork that speaks your language. Explore the collection.
• •Inside the Studio: New Works and the Stories Behind Them