Brand Tone

Comforting, Luxurious, and Practical

Brand Values

• •Comfort
• •Quality
• •Versatility/Practicality
• •Customer Satisfaction
• •Style

Best Practices

• •Prioritize "Comfort" Keywords: Consistently use words that evoke softness, coziness, and relaxation (e.g., "blissfully-soft," "heavenly," "snuggly," "cozy," "luxurious comfort").
• •Highlight Versatility and Practicality: Emphasize how products can be used in multiple ways and are easy to care for (e.g., "scarf to blanket," "machine washable," "packable," "life on the go").
• •Maintain a Warm and Approachable Voice: Even when describing luxury, keep the tone friendly and relatable, as if offering a comforting solution to a common travel inconvenience.
• •Incorporate the "Oprah's Favorite Things" Credibility (where appropriate): This is a strong social proof point that reinforces quality and desirability.
• •Develop a Brand Style Guide: Create a document outlining key brand voice characteristics, approved terminology, "words to use," and "words to avoid" to ensure all communications are aligned. This guide should reinforce the 3 C's of brand voice: Consistency, Clarity, and Character.

Social Perception

Customers generally perceive E Marie products, especially the travel blankets, as exceptionally soft, comfortable, and versatile. The "Oprah's Favorite Things" feature significantly boosts credibility and desirability. Many customers become repeat buyers or purchase items as gifts.

Copy Examples

• •Your First-Class Comfort, Wherever the Journey Takes You. Tired of paper-thin airline blankets? Elevate your travel experience with the E Marie Travel Blanket. Crafted from our signature blissfully-soft knit, it’s the versatile companion that transforms from a chic scarf to a cozy cocoon in seconds. Packable, washable, and endlessly comforting – because every mile deserves a touch of luxury.
• •The Secret to Serene Travels? It’s an E Marie. From bustling airports to quiet moments of escape, find your sanctuary with E Marie. Our travel essentials are more than just accessories; they're your personal haven of comfort. Luxuriously soft, incredibly versatile, and designed for the modern traveler who refuses to compromise on comfort or style. Wrap yourself in E Marie and feel the difference.
• •Gift the Warmth of Home, Even Miles Away. Looking for the perfect gift for the traveler in your life? An E Marie travel blanket or hoodie is a hug they can take anywhere. Made with our signature soft-brushed knit, it's a practical piece of luxury they'll reach for again and again – from chilly flights to cozy evenings in. Easy care, effortless style, endless comfort.
• •Unpack Instant Comfort. Life’s journeys are full of surprises. Your comfort shouldn’t be one of them. The E Marie Travel Blanket, featured in Oprah's Favorite Things, is your compact solution for on-the-go coziness. Effortlessly transforming from a stylish scarf to a plush blanket, it’s the machine-washable, must-have accessory for every adventure.
• •Beyond the Destination: It’s How You Get There. At E Marie, we believe comfort is key to a beautiful journey. Our collection, born from a desire for warmth and versatility, offers luxurious, practical solutions for travelers. Experience our signature soft fabrics and thoughtful design – because your comfort is our priority.