Brand Tone

Empowering & Confident, Caring & Understanding, Informative & Scientific, Clean & Ethical, Luxurious & High-Performance

Brand Values

• •Clean Beauty
• •Skin Health & Efficacy
• •Empowerment
• •Innovation
• •Sustainability & Ethical Sourcing
• •Inclusivity

Best Practices

• •Lead with Empathy and Understanding: Always acknowledge the skin concerns and aspirations of your audience, referencing the founder's journey where appropriate to build connection.
• •Highlight Clean and Ethical Values Consistently: Ensure 'vegan,' 'cruelty-free,' and 'clean ingredients' are regularly mentioned in product descriptions, social media posts, and ad copy.
• •Balance Science with Nature: Clearly explain the benefits of key ingredients and innovative technologies (like fermentation or K-Beauty actives) in an accessible way, showcasing the blend of natural wisdom and scientific efficacy.
• •Focus on Empowerment and Confidence: Frame messaging around how EMANI products help users feel good about their skin and themselves, promoting beauty from within.
• •Maintain a Luxurious yet Approachable Feel: Use high-quality visuals and articulate language that speaks to the performance and quality of the products, while remaining relatable and supportive, especially for those with skin challenges.

Social Perception

Trusted for Sensitive Skin, Ethically Conscious Choice, High-Quality Performance, Innovative Formulations, Founder's Story Resonates

Copy Examples

• •Headline: Reveal Your Radiance. Naturally. Body: Tired of choosing between makeup that performs and makeup that’s kind to your skin? EMANI bridges the gap. Our clean, vegan formulas, powered by K-Beauty innovation, nourish your skin while delivering flawless coverage. Feel confident, inside and out. Call to Action: Discover Your Perfect Match.
• •Headline: Sensitive Skin? Meet Your Beauty Solution. Body: Founded from a personal journey with cystic acne, EMANI understands your skin. Our makeup acts like skincare, using gentle, bio-fermented ingredients to calm, protect, and beautify. Finally, makeup that loves your skin back. Call to Action: Shop Gentle Glamour.
• •Headline: Beauty That Believes in Better. Body: At EMANI, we’re 100% vegan, cruelty-free, and committed to clean ingredients. We blend nature’s wisdom with cutting-edge science to create high-performance cosmetics that are as ethical as they are effective. Call to Action: Make the Clean Switch Today.
• •Headline: Age Gracefully. Glow Effortlessly. Body: Embrace every stage of life with EMANI. Our skin-caring foundations and potent serums address everything from hormonal changes to fine lines, using vegan collagen and powerful antioxidants to help you look and feel your best. Call to Action: Explore Ageless Beauty.
• •Headline: From Problem Skin to Empowered Beauty. Body: Don't let skin concerns dim your shine. EMANI was created to offer real results for even the most challenged skin. Experience the transformative power of makeup that not only covers but cares, leaving you with a healthy, radiant complexion. Call to Action: Start Your Skin-Loving Journey.