Brand Tone

Trustworthy and Appreciative

Brand Values

• •Accessibility
• •Quality & Authenticity
• •Customer-Centricity
• •Specialization

Best Practices

• •Lead with Trust: Always include words like "authentic," "original," and "guaranteed" in key areas like the homepage, product pages, and checkout to address the primary concern of online perfume buyers.
• •Amplify Customer Voices: Regularly integrate customer quotes and reviews into marketing copy. Use their exact words to describe products, as this feels more genuine than the brand's own claims.
• •Use Appreciative Language: Frame marketing communications with gratitude. Start emails with "Thank you for your loyalty," and caption social media posts with acknowledgments of customer support. This reinforces the appreciative tone.
• •Focus on the "Why," Not Just the "What": Instead of only listing fragrance notes, describe the feeling or experience the scent provides, connecting it to luxury, confidence, or tradition.
• •Maintain Clarity and Simplicity: The brand's strength is its straightforward, trustworthy service. Avoid overly flowery or ambiguous language. Keep the copy clear, direct, and focused on the core promises: authentic products and fast, reliable delivery.

Social Perception

Highly positive within its existing customer base; perceived as reliable, fast, and offering good value for money, but primarily as a specialized niche retailer with limited broader reach.

Copy Examples

• •Emanar Beauty: Your Authentic Gateway to Arabian Fragrance. Discover the scent that tells your story, delivered with the speed you deserve.
• •Fall in love with Lattafa's 'Ameer'. This isn't just a perfume; it's an experience of luxury that lasts. As our customers say, it 'smells like a millionaire' without the price tag. Authentic, long-lasting, and unforgettable. Add it to your collection today.
• •Just Arrived: The much-anticipated collection from Maison Alhambra is here. We listened to your requests. Explore the new scents you've been waiting for, all guaranteed original and ready for express shipping. Thank you for making us your trusted source for Arabic perfumes.
• •A Thank You From Emanar Beauty: As a valued member of our fragrance family, we wanted to say thank you. Your trust has made us a top-rated source for authentic Arabic perfumes. See what's new...
• •Emanar Beauty was born from a simple idea: everyone should have access to the world's most captivating fragrances, without compromise. We are a family-run business dedicated to sourcing 100% authentic Arabic perfumes and delivering them to your doorstep with care and speed. Your trust is our highest honor.