Brand Tone

Artistic & Expressive, Nostalgic & Cultured, Individualistic & Authentic, Approachable & Passionate, Informative & Story-driven

Brand Values

• •Individuality: To create designs that express you and your individualism.
• •Art & Creativity: The brand is founded on the original artwork of Martin Rosenthal.
• •Culture & History: A deep appreciation for influential figures and their impact on culture and history.
• •Nostalgia & Emotional Connection: Aiming to "inspire nostalgia, create emotions, trigger curiosity."
• •Quality: To deliver the very best artwork, so detailed you can see the paint strokes. While being gentle on your wallet and the environment without compromising the high quality of fabric and print.
• •Authenticity: Stemming from the personal inspiration and street-vendor roots of the founder.

Best Practices

• •Embrace Storytelling: Every piece has a story, often rooted in Martin Rosenthal's inspiration or the depicted icon's legacy. Weave these narratives into product descriptions, social media posts, and email marketing.
• •Use Evocative & Artistic Language: Employ descriptive words that appeal to emotions, intellect, and a sense of nostalgia. Words like "inspire," "iconic," "legacy," "spirit," "crafted," "narrative" fit the brand.
• •Highlight Individuality & Self-Expression: Consistently reinforce the message that Em & Ahr apparel is a way for customers to express their unique identity and passions.
• •Maintain an Authentic & Passionate Voice: Let the genuine passion for art, culture, and history shine through. Avoid overly corporate or generic language. The personal touch of "Marty The Seltzer Man" is a unique asset.
• •Educate & Inspire: Share interesting facts or quotes related to the figures on the apparel. Position the brand not just as a clothing store, but as a curator of cultural appreciation.

Social Perception

Customers perceive Em & Ahr as a source of unique, high-quality, art-driven apparel that allows for personal expression. The designs are often seen as conversation starters and a way to showcase appreciation for cultural icons. The brand is viewed positively for its artistic merit and the stories behind its products. Positive feedback often mentions the quality of the material and the distinctiveness of the prints. The connection to "Marty The Seltzer Man" and the NYC street vendor origin adds a layer of authenticity and charm.

Copy Examples

• •Headline: Wear Your Heroes. Spark a Conversation. Body: More than just a T-shirt, it's a statement. Our James Baldwin tee, born from a love for his words, is crafted to inspire. Who inspires you? #EmAndAhr #JamesBaldwin #WearableArt Call to Action: Discover Your Muse.
• •Headline: Art That Speaks Volumes. Literally. Body: From the streets of NYC to your wardrobe, Em & Ahr brings you designs that tell a story. Each brushstroke on our Federico Fellini tee captures the spirit of a cinematic legend. Call to Action: Shop Iconic Portraits.
• •Headline: Nostalgia You Can Wear. Body: Remember the icons who shaped generations? Em & Ahr designs ignite that spark, transforming legendary figures into timeless style. It's not just fashion, it's a feeling. Call to Action: Find Your Throwback.
• •Headline: Express Your Individuality. No Words Needed. Body: Let your T-shirt do the talking. Our unique, artist-created designs are for those who value culture, history, and the power of a truly original piece. Be you, unapologetically. Call to Action: Explore the Collection.
• •Headline: From Marty's Canvas to Your Closet. Body: Em & Ahr: where art meets apparel. Founded by NYC artist Martin Rosenthal, each design is a piece of passion, ready to become part of your story. Quality fabric, eco-friendly prints, worldwide love. Call to Action: Meet the Artist, Wear the Art.