Brand Tone

Heritage, luxury, and expertise; professional, respectful, and confident, conveying tradition and established quality without being overly formal.

Brand Values

• •Legacy and Tradition
• •Quality and Luxury
• •Expertise and Trust
• •Exclusivity and Prestige
• •Customer Service

Best Practices

• •Emphasize Heritage in Storytelling: Always link the products back to the brand's rich family history. Use phrases like 'From our family to yours,' 'A London tradition,' and 'Generations of expertise.'
• •Use a Lexicon of Luxury: Consistently use words that evoke quality and prestige. Terms like "premium," "finest," "luxury," "exclusive," "hand-selected," and "connoisseur" should be staples in the brand's vocabulary.
• •Maintain a Professional and Respectful Voice: The tone should be confident and knowledgeable, never casual or slang-heavy. It should reflect the respect the brand has for its craft and its clients.
• •Focus on Tangible Qualities: Instead of generic claims, describe the actual feel and properties of the fabrics. Talk about the "silky touch," "graceful drape," "vibrant hues," and "superior weave" to communicate quality.
• •Create a Brand Style Guide: Document the brand's tone, core values, and approved terminology. This guide will ensure that any future copy, whether on the website, in emails, or on potential social media, remains consistent and true to the Emad London identity.

Social Perception

Likely perceived as a trusted, high-end supplier known through word-of-mouth and physical presence, appealing to a niche clientele valuing quality and authenticity. The lack of a digital footprint may be seen as a sign of authenticity and exclusivity by its current customer base, though potentially negative for a broader, younger audience.

Copy Examples

• •Three Generations of Excellence. The Finest Fabrics, a London Legacy Since 1960.
• •Experience the unparalleled drape of our pure viscose. Sourced for its superior softness and vibrant finish, this fabric is the choice of connoisseurs for creating kaftans that are both timeless and elegant. A legacy of quality you can feel.
• •From our grandfather's first stall in 1960s London to our trusted place in Church Street Market today, Emad London has always stood for one thing: uncompromising quality. We don't just sell fabrics; we continue a family legacy.
• •Discover the collection that has been the trusted choice of esteemed clients and royal families. At Emad London, we provide more than just fabric; we offer a piece of a rich textile heritage.
• •The right fabric tells a story. Ours begins in London over 60 years ago. What will you create with yours? #EmadLondon #LuxuryFabrics #TextileHeritage