Tono de Marca

passionate, creative, and empowering, friendly and customer-centric, inspiring individuality

Valores de Marca

• •Self-Expression
• •Creativity
• •Personality
• •Quality
• •Passion

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a simple, one-page document outlining the brand's voice. Define its personality (e.g., "Passionate Creator"), its tone (e.g., "Inspirational & Witty"), and provide a list of "words we use" (e.g., express, canvas, passion, unique) and "words we avoid" (e.g., cheap, deal, buy now).
• •Inject Personality into Product Descriptions: Go beyond material and fit. Tell a micro-story for each design. For a shirt with a cat on it, don't just say "Cat T-Shirt." Say, "For those who know that the cat chooses its human, not the other way around. The perfect tee for unapologetic cat lovers."
• •Prioritize Lifestyle & User-Generated Content: Shift the social media focus from sterile mockups to photos of real people wearing the apparel. Encourage customers to share photos using a specific hashtag (#EMAAStyle) and feature them regularly. This validates the brand and builds community.
• •Speak Like a Human, Not a Robot: Write captions and ad copy as if you're talking to a friend. Ask questions, use relevant emojis, and respond to every comment with the same personal brand voice. This closes the gap between the aspirational website tone and the current social media execution.
• •Ensure Consistency Across All Channels: The voice used in an email newsletter should match the voice on an Instagram caption and the website's 'About Us' page. This builds a cohesive and trustworthy brand identity, making EMAA Shop feel less like a generic storefront and more like the passion-driven brand it aims to be.

Percepción Social

Underdeveloped; currently perceived as a standard online graphic apparel store, potentially small or automated, rather than a passionate, community-focused entity due to lack of online presence and reviews.

Ejemplos de Copy

• •Your favorite mixtape, now in t-shirt form. Our new Retro Rhythms collection is for the ones who believe every day needs a soundtrack. What song is living in your head rent-free this week? Let us know below! #ExpressYourself #MusicTees #RetroStyle #EMAAShop
• •Wear the Scenes You Love. From cult classics to blockbuster hits, your favorite movie moments are now wearable art. EMAA Shop's cinema collection is made for true film buffs. High-quality prints on comfy tees & hoodies. Find your new favorite shirt today! #MovieMerch #FilmFashion
• •Don't Just Wear It. Own It. Your personality isn't off-the-rack, and your wardrobe shouldn't be either. Explore hundreds of designs made to celebrate you.
• •Psst... Your New Favorite Hoodie is 20% Off. A design for every passion. A deal for every budget. Open up to find the apparel that speaks to you.
• •What's your passion? Whether you're a bookworm, a master gardener, or a level-99 gamer, we've got a design for that. Tag a friend who needs to see our Hobby Collection! #MyHobby #PassionProject #GeekChic #EMAAShop