Brand Tone

Direct and Product-Focused, Informal to Neutral, Enthusiastic (implied)

Brand Values

• •Accessibility
• •Passion for Football/Sport
• •Variety/Selection

Best Practices

• •Focus on the Fan: Always write with the football enthusiast in mind. Use language and references that resonate with their passion for the game.
• •Keep it Energetic and Positive: The tone should reflect the excitement of sport. Use exclamation points appropriately and maintain an upbeat voice.
• •Be Clear and Direct: Get straight to the point. Highlight the product and its key benefits or appeal without unnecessary fluff. Make calls to action clear (e.g., "Shop Now," "Get Yours," "Explore").
• •Use Relevant Hashtags: On platforms like Instagram, use a mix of general football hashtags and specific team/player or product-related hashtags to increase visibility among the target audience.
• •Visuals and Copy Alignment: Ensure the tone of the copy matches the style of the visuals. If showcasing a retro jersey, the copy could have a slightly nostalgic feel. If it's a modern, high-tech kit, the copy can reflect that. Consistency between what is seen and read is key.

Social Perception

Niche Appeal, Visual Focus, Limited Public Dialogue, Potential for Name Confusion

Copy Examples

• •Rep your colours! ⚽ The NEW [Team Name] [Home/Away/Third] jersey just dropped at EM7 Sport. Authentic look, ready for match day or everyday wear. Tap the link in bio to grab yours before they're gone! #EM7Sport #[TeamName] #FootballJersey #NewKit
• •GEAR UP FOR THE GAME! From classic jerseys to fresh tracksuits, EM7 Sport has your fan essentials covered. Shop the latest drops now!
• •Comfort meets style. 🔥 Our latest tracksuit collections are perfect for the sidelines or the streets. Swipe up to explore the range at EM7 Sport. #TracksuitTuesday #FootballFashion #EM7
• •Show your unwavering support with the official [Team Name] [Year/Season] jersey. Designed for passionate fans, this jersey features [mention 1-2 key features like material, crest type]. Available in sizes S-XXL. Get yours today at EM7 Sport!
• •SCORE BIG! 🥅 Up to 30% OFF select jerseys and tracksuits at EM7 Sport this week only. Don't miss out on your fan favourites!