Brand Tone

Nostalgic, comforting, friendly, reliable, and trustworthy

Brand Values

• •Tradition & Culture
• •Customer Satisfaction
• •Quality & Authenticity
• •Accessibility

Best Practices

• •Use a friendly and approachable tone, focusing on warmth and familiarity.
• •Emphasize the connection to home and tradition through nostalgic language.
• •Highlight the reliability and security of the shopping experience.
• •Incorporate sensory details related to the products (taste, aroma) to evoke memories.
• •Focus on the guaranteed satisfaction and customer-centric approach in all communications.

Social Perception

A reliable and go-to source for expatriates and aficionados seeking authentic South American products, known for good variety, competitive pricing, and customer satisfaction.

Copy Examples

• •Missing a taste of home? We bring your favorite Argentine treats right to your door!
• •Reunite with the flavors you love. Find all your traditional South American favorites here.
• •Your reliable source for authentic yerba mate and alfajores. Satisfaction guaranteed!
• •Experience the warmth of South America, one delicious bite at a time.
• •From our family to yours, we're committed to providing a secure and delightful shopping experience.