Brand Tone

friendly, approachable, and confidence-inspiring

Brand Values

• •Empowerment and Confidence
• •Quality and Style
• •Customer Satisfaction
• •Community and Relatability

Best Practices

• •Use "You" and "We": Address the customer directly and use "we" to foster a sense of a personal relationship and a team effort. This makes the brand feel more human and less corporate.
• •Incorporate Empowering Language: Consistently use words like "confident," "beautiful," "empowered," "radiant," and "blissful" to reinforce the core brand mission of making customers feel good.
• •Tell Personal Stories: Continue sharing personal anecdotes from the owner and staff. This builds authenticity and relatability, which are key to the brand's current success.
• •Maintain a Positive and Upbeat Voice: All communications, from social media captions to customer service emails, should be cheerful and optimistic. This reflects the "blissful" nature of the brand name.
• •Engage Authentically: When responding to comments and messages, maintain a friendly, conversational tone. Ask questions, use emojis where appropriate, and make customers feel heard and valued, as this reinforces the positive customer service perception.

Social Perception

Elysian Clothing is perceived as a beloved local boutique with a strong and loyal customer base. Customers appreciate the personalized service and the unique selection of clothing that can't be found in larger retail stores. The brand is seen as a go-to destination for stylish and affordable fashion in the Spearfish area. The active and engaging social media presence contributes to a perception of the brand as being current, friendly, and in-tune with its customers' desires. The brand's TikTok videos, for instance, showcase a playful and trendy side, with behind-the-scenes looks at buying trips and styling videos.

Copy Examples

• •Hello, sunshine! ☀️ Our new Wildflower Soul boho collection has just landed, and it's made for breezy days and golden hours. Embrace your inner free spirit and feel absolutely blissful in these earthy tones and flowing silhouettes. Shop the link in our bio and let your confidence bloom! #ElysianClothing #BohoVibes #ConfidentAndBeautiful
• •Tired of the same old styles? At Elysian Clothing, we believe your wardrobe should make you feel as amazing as you are. From our curated collections to our friendly service, we're here to help you find that perfect outfit that screams 'you.' Come visit us in downtown Spearfish or shop online 24/7. Your new favorite piece is waiting! #ShopElysian #FeelBeautiful
• •(Upbeat, trending music) From boardroom to happy hour! ✨ Watch how we take our new 'City Chic' blazer from a professional powerhouse look to a sassy evening stunner with just a few simple swaps. Feeling confident has never been this easy (or this fun!). #StyleHack #OfficeFashion #ElysianStyle #Workoutfit
• •Welcome to Elysian Clothing: Where style meets bliss. We're so glad you're here! Our mission is to bring you carefully chosen pieces that make you feel confident, beautiful, and effortlessly you. Let's find something you'll love. [Shop New Arrivals]
• •A little box of happiness is headed your way! (Body): Hi [Customer Name], great news! Your recent Elysian Clothing order has shipped. We're so excited for you to unbox your new treasures and feel as amazing as you look. Thanks for letting us add a little sparkle to your wardrobe!