Brand Tone

Aspirational, sophisticated, quality-focused, professional, confident, and customer-centric, balancing high-end appeal with accessibility.

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Customer-Centricity
• •Value and Accessibility
• •Responsibility

Best Practices

• •Lead with the Benefit, Support with the Feature
• •Use Aspirational and Evocative Language
• •Emphasize the "Direct-to-You" Value
• •Maintain a Confident and Professional Tone
• •Tell a Story of Longevity

Social Perception

Nascent and limited, characterized by a small digital footprint and a low volume of generally positive reviews. The perception is largely unformed in the wider public consciousness, remaining neutral.

Copy Examples

• •Your daily hustle deserves a bag that can keep up. The Kinnoti Messenger, crafted from 100% genuine leather, blends timeless style with enduring quality. It ’s not just a bag; it ’s a partner for your ambitions. Shop the collection.
• •Luxury that ’s designed for you, priced for real life. At Kinnoti, we cut out the middleman to bring you premium, handcrafted leather goods without the markup. Experience timeless elegance, delivered directly to your door.
• •Confidence, carried. The Kinnoti Tote is designed for the woman who does it all. Spacious enough for your laptop and essentials, yet elegant enough for after-work engagements. Elevate your look with functional luxury.
• •Feel the difference of true craftsmanship. Every Kinnoti wallet is meticulously constructed by skilled artisans, using ethically sourced, premium leather. With smart design and a durable finish, it ’s the last wallet you ’ll ever need to buy.
• •Still thinking about it? The Kinnoti Duffle is the perfect companion for your weekend escape. With a spacious interior and classic design, it ’s built for function and designed to turn heads. Your next adventure awaits.