Tono de Marca

passionate, approachable, and adventurous

Valores de Marca

• •Curation and Quality
• •Authenticity and Storytelling
• •Customer-Centric Experience
• •Discovery

Mejores Prácticas

• •Lead with the Experience, Not the Specs: Instead of starting with technical details like terroir and tannins, talk about the occasion, the feeling, or the food pairing. Frame the wine in the context of the customer's life.
• •Use "You" and "We" to Create a Conversation: Write copy as if you're speaking directly to a friend. Use "we" to position the brand as a helpful guide (e.g., "We found this amazing wine...") and "you" to center the experience on the customer (e.g., "You'll love this if...").
• •Tell the Story Behind the Bottle: For every featured wine, include a brief, engaging anecdote about the winemaker, the region, or what makes it special. This reinforces the core value of authenticity.
• •Keep it Simple and Energetic: Avoid overly technical or pretentious wine jargon. Use active voice and punchy, descriptive language that is easy to understand and evokes excitement (e.g., "vibrant," "bold," "juicy," "silky").
• •Be Cheeky and Confident: The brand has a subtle confidence. Categories like "For Wine Snobs" show it doesn't take itself too seriously. Maintain this slightly playful, self-aware edge to remain approachable and stand out from more traditional retailers.

Percepción Social

a trusted and passionate guide in the world of wine, rather than just a retailer

Ejemplos de Copy

• •Stop scrolling, start sipping. We found a fiery Italian red that doesn't just pair with your pizza—it high-fives it. Forget the usual suspects. Your next great wine story is waiting. #ElVinoLife #FindYourWine
• •Life's Too Short For Ordinary Wine. You know there's more out there than the same old Shiraz. We know it too. At El Vino, we hunt down the hidden gems and cult favorites so you can uncork an adventure every time. Ready to find a wine that's as interesting as you are? Shop our 'That's A Bit Different' collection.
• •Every Bottle Has a Story. What Will Yours Be? From date nights to BBQs with friends, we find wines that make moments memorable. Let us help you find the perfect bottle. Find My Wine
• •Wines Your Snobbiest Friend Will Secretly Love. Impress the toughest critic (even if it's you). We’ve curated a list of wines that over-deliver on taste and story, without the stuffy attitude. Let's get pouring.
• •Forget what you think you know about Burgundy. This isn't your grandfather's dusty bottle. It’s vibrant, it’s crisp, and it’s made by a renegade winemaker who values flavour over rules. Tastes like a crisp morning walk through a French orchard. Perfect for when you want to feel a little bit fancy, without even trying.