Brand Tone

Professional, Authoritative, Client-Focused, and Accessible

Brand Values

• •Expertise and Professionalism
• •Quality and Thoroughness
• •Value and Affordability
• •Modernity and Innovation
• •Client-Centric Service

Best Practices

• •Leverage Authority: Always mention the "RICS Regulated" status in professional communications, service descriptions, and footers. It's a key differentiator and underpins all brand values.
• •Segment Your Tone: Maintain the highly professional and technical tone for B2B communications (LinkedIn, corporate case studies). Adopt a more accessible, reassuring, and benefit-led tone for B2C channels (Facebook, residential "shop" website).
• •Translate Features into Benefits: Instead of just saying "We provide a detailed report," say "Our detailed report gives you the confidence to make an informed decision and budget for future repairs." This connects your expertise to the client's peace of mind.
• •Use Case Studies as Proof: Regularly showcase completed projects. For B2B, focus on the scale, technical challenges, and successful outcomes. For B2C, use anonymized examples of common issues found during home surveys to educate and demonstrate value.
• •Incorporate 'Value' Beyond Price: While affordability is a key point, frame 'value' in terms of risk reduction, thoroughness, and long-term savings. Use phrases like 'optimum return on investment' for B2B and 'avoiding costly future repairs' for B2C.

Social Perception

Highly positive. Viewed as credible, reliable, expert, trustworthy, diligent, and delivering exceptional value. Also perceived as a reputable employer with a positive community perception.

Copy Examples

• •For LinkedIn (B2B): "Delivering cost certainty in an uncertain market. Our 5D BIM cost management services integrate directly with your 3D models, providing real-time data to keep your project on budget from day one. At Elvet, we don't just manage costs; we optimize value. #QuantitySurveying #ConstructionTech #BIM"
• •For Facebook (B2C/Residential): "Buying a home? Don't let hidden issues turn your dream into a nightmare. Our RICS Home Buyers Report gives you a clear, traffic-light-rated overview of your potential new home's condition. Make your biggest investment with your eyes wide open. Order yours online today. #HomeSurvey #PropertyAdvice #FirstTimeBuyer"
• •For Website Case Study (Professional): "Project Spotlight: The Chester-le-Street Flood Alleviation. As NEC3 Project Manager and Site Supervisor, Elvet was proud to lead the delivery of this critical £2.6m infrastructure program, safeguarding homes and businesses for the future. #ProjectManagement #Infrastructure #CivilEngineering"
• •For a Recruitment Ad: "Build your future with an award-winning team. Elvet Chartered Surveyors is seeking ambitious Building Surveyors to join our dynamic practice. Work on diverse projects, benefit from structured career progression, and help us shape the built environment. Apply now. #Hiring #SurveyingJobs #Career"
• •For a B2C Email Newsletter: "From damp to defects, we've got you covered. The British weather can be tough on properties. Our expert Defect Diagnosis service pinpoints the root cause of issues like subsidence or wall tie failure, giving you a clear path to a solution. Protect your property investment with expert advice. #HomeMaintenance #BuildingSurveyor #PropertyCare"