Brand Tone

Friendly and Approachable, Trendy and Fashion-Conscious, Feminine and Celebratory, Enthusiastic and Engaging

Brand Values

• •Customer Appreciation and Community
• •Individuality and Authenticity
• •Style and Trendiness
• •Quality/Unique Design (Implied)
• •Inclusivity (Implied)

Best Practices

• •Know Your Audience: Understand who you're talking to – their aspirations, style preferences, and language. Tailor your copy to resonate with 'real women' who appreciate trendy yet authentic fashion.
• •Use a Conversational and Friendly Language: Employ 'you' and 'we' to create a direct connection. Use warm greetings and exclamations where appropriate (like on social media). Avoid overly formal or technical jargon.
• •Highlight Your Values: Weave in your brand's core principles like celebrating individuality, authenticity, and customer appreciation into your product descriptions, social media posts, and 'About Us' section.
• •Be Visually Consistent with Your Tone: Ensure the imagery and overall aesthetic of your website and social media match the friendly, trendy, and celebratory tone of your copy.
• •Maintain Consistency Across All Channels: Whether it's a website banner, a TikTok caption, or an email newsletter, the brand's voice should be recognizable and consistent, reinforcing the same values and personality.

Social Perception

Positive Engagement on TikTok, Fashion Destination for Occasions, Supportive of 'Real Women', Limited Wider Online Visibility (beyond TikTok and website)

Copy Examples

• •Headline: Shine at Your Next Event! ✨ Find the Dress That Speaks YOU. Body: Got a special date in the diary? Explore our new collection of stunning event wear, designed for real women who love to express their unique style. From elegant gowns to chic cocktail dresses, El Vestidor de Inma has your perfect look. #ElVestidorDeInma #EventReady #RealWomenStyle
• •Headline: New Arrivals Just Dropped! 🔥 Your Wardrobe Refresh Starts Here. Body: Hello, fashion lovers! 👋 Get ready to fall in love with our latest pieces – handpicked to make you look and feel amazing. Trendy, comfortable, and oh-so-you! Shop now at elvestidordeinma.com. #NewCollection #FashionFinds #StyleInspo
• •Headline: Celebrating You, Always. ❤️ Body: At El Vestidor de Inma, we believe fashion is for every woman. We're dedicated to bringing you styles that celebrate your individuality and make you feel fabulous, inside and out. Thank you for being part of our amazing community! #WomenSupportingWomen #AuthenticStyle #InmaFashion
• •Headline: Boho Dreams & Hand-Designed Details. 🌸 Body: Discover the unique charm of our Jaase collection and other hand-designed treasures. Perfect for those who love a touch of bohemian flair and exclusive style. Find your next favorite piece today! #BohoChic #DesignerInspired #UniqueFashion
• •Headline: TikTok Fave! As Seen on @elvestidorde.inma 💃 Body: Loved our latest TikTok look? Now you can make it yours! This [Product Name, e.g., "stunning floral maxi dress"] is perfect for [Occasion/Benefit, e.g., "making a statement wherever you go"]. Shop the look and more online! #TikTokFashion #ViralStyle #ShopTheLook