Brand Tone

sophisticated, empowering, and creative

Brand Values

• •Empowerment
• •Inclusivity and Authenticity
• •Creativity and Excellence
• •Community

Best Practices

• •Lead with "Why": Always circle back to the core values of empowerment, authenticity, and creativity. Whether it's a social media post or a client proposal, the "why" behind the brand should be palpable.
• •Use Elevated Language: Employ a sophisticated and professional vocabulary. Words like "elevate," "curate," "visionary," and "narrative" reinforce the high-end nature of the services.
• •Maintain a Supportive and Empowering Undercurrent: While the tone is professional, it should never feel cold or unapproachable. Remember the brand's roots in affirming women and translate that into empowering your clients.
• •Show, Don't Just Tell: Instead of simply stating you are creative, showcase client successes, behind-the-scenes footage, and testimonials that demonstrate the brand's creative prowess.
• •Be Consistent Across All Channels: The sophisticated and empowering tone should be consistent from the website copy and client communications to social media captions and promotional materials.

Social Perception

The public perception of Elva Mae appears to be one of a brand that champions women and creativity. Early articles paint a picture of a mission-driven boutique. Its current positioning as a fashion production house suggests a pivot to a more business-to-business model, where its reputation is built on the success of its client projects, like the highlighted music video for Hymn Logic which garnered over 110k views.

Copy Examples

• •Your vision, amplified. At Elva Mae, we don't just create content; we craft legacies. Let's tell your brand's story with the power and sophistication it deserves. #BrandStorytelling #FashionProduction #CreativeDirection
• •Elva Mae was born from a desire to empower and affirm. While our roots are in fashion, our mission has grown. Today, we are a full-service fashion production house dedicated to bringing your brand's unique narrative to life through stunning visuals and expert creative direction. We believe in the power of a well-told story.
• •From concept to creation, the Elva Mae team brought our vision to life with unparalleled creativity and professionalism. Their dedication to storytelling is woven into every shot.' - [Client Name]. We're honored to be a part of our clients' journeys to success. #ClientSuccess #BrandAmplification
• •Beyond the Image: The Art of Narrative Storytelling in Fashion Production. In a saturated market, a compelling story is what sets a brand apart. At Elva Mae, we partner with emerging and established brands to build that narrative. Discover how our integrated approach to styling, production, and creative direction can elevate your brand.
• •Ready to captivate your ideal audience? Elva Mae is a premier fashion production house that crafts elevated visual experiences. For a limited time, book a consultation and receive a complimentary brand audit. Let's build your legacy, together.