Tono de Marca

aspirational, sophisticated, and serene

Valores de Marca

• •Quality and Craftsmanship
• •Sustainability and Safety
• •Accessible Luxury

Mejores Prácticas

• •Lead with the Experience, Not Just the Product: Focus on the feeling or lifestyle the scent provides. Use sensory and evocative language.
• •Emphasize Core Values in Descriptions: Weave brand values into the copy, mentioning aspects like sustainably sourced materials or artisan processes.
• •Create a Lexicon of Luxury Words: Develop and consistently use a list of on-brand words (e.g., indulge, sanctuary, sophisticated, curated, refined, timeless, elevate, transform) across all channels.
• •Adapt the Tone for the Platform: Maintain the core luxury message but adjust delivery for each platform (e.g., elegant Instagram, community-focused Facebook, authentic TikTok).
• •Tell a Story: Create emotional connections through storytelling, whether it's the inspiration behind a scent or the brand's founding, to build loyalty and justify premium positioning.

Percepción Social

Generally positive, associated with luxury, high-quality fragrances, and beautiful packaging. Customers appreciate the 'inspired-by' model, enabling accessible luxury. Operates in a competitive market where product performance and customer service are key differentiators.

Ejemplos de Copy

• •Your evening ritual, reimagined. Introducing Midnight Jasmine—a sophisticated blend of moonlit florals and warm amber. Hand-poured with eco-friendly soy wax to transform your space into a sanctuary of calm. Tap to indulge your senses.
• •It began with a simple idea: that fragrance is an experience, a memory, a moment of peace. At Eluxury Scents, every candle is hand-poured in our Essex workshop, blending timeless craftsmanship with a modern commitment to sustainability. We believe luxury should not only feel good but also be good—for your home, and for the planet. Discover the story behind your favorite scent.
• •The sounds of luxury. Hand-pouring our bestseller 'Santal & Rose'. Vegan soy wax + pure fragrance oils. Ready for its new home.
• •Transform Your Home into a Haven. Effortless luxury, at the touch of a button. Explore our Hotel Collection.
• •Find Your Signature Serenity. Tired of scents that fade? Our diffusers and hand-poured soy candles offer a long-lasting, refined fragrance experience. Free from phthalates and parabens, because peace of mind is the ultimate luxury. Shop now for 15% off your first order.