Brand Tone

Healthy & Wholesome, Trustworthy & Experienced, Customer-Focused & Approachable, Value-Oriented

Brand Values

• •Health and Wellness
• •Quality and Natural Ingredients
• •Customer Satisfaction
• •Expertise and Experience
• •Growth and Adaptability

Best Practices

• •Prioritize "Healthy" and "Natural": Always lead with the health benefits and natural aspects of the products. Use words like "wholesome," "real," "pure," "natural," "wellness."
• •Be Transparent About Ingredients: Clearly communicate what is (real fruit) and what isn't (artificial sweeteners, flavors, preservatives) in the products. This builds trust.
• •Maintain an Encouraging and Positive Voice: Frame product benefits in a way that is uplifting and supportive of a customer's journey towards healthier habits. Use phrases like "brighten your day," "fuel your well-being," "hydrate happy."
• •Subtly Weave in Expertise: While being approachable, occasionally reference the company's heritage in the water industry to reinforce credibility without being overly technical. "From water experts" or "decades of experience" can be effective.
• •Focus on Customer Value and Satisfaction: Highlight positive customer experiences (reviews, testimonials if available) and emphasize the good value the products offer in terms of quality and health benefits. Ensure calls to action are clear and customer-centric.

Social Perception

Positive Product Reception, Limited Broader Public Awareness (as 'Elua, a Branch Point Company'), Trust in Parent Company's Expertise

Copy Examples

• •Headline: Taste the Sunshine. Sip the Goodness. Body: "Elua brings you the vibrant, natural flavors of True Citrus. Made with real fruit, no artificial anything, just pure, delicious hydration to brighten your day. Healthy living has never tasted so good."
• •Headline: Your Daily Dose of Delicious Wellness. Body: "Fuel your well-being the easy way with Elua. Our True Citrus collection makes staying hydrated a treat, not a chore. Experience the refreshing difference real ingredients make. Because you deserve the best."
• •Headline: From Water Experts, For Your Health. Body: "With decades of experience in the water industry, the founders of Elua know hydration. We're passionate about bringing you high-quality, natural choices like True Citrus that you can trust for your family's healthy lifestyle."
• •Headline: Simply Real. Simply Refreshing. Simply Elua. Body: "Tired of artificial? So are we. Elua offers the pure, clean taste of True Citrus – a simple way to enjoy delicious, healthy hydration every day. Great value, exceptional taste."
• •Headline: Join the Elua Family: Hydrate Happy! Body: "Discover why so many Canadians love starting their day with Elua's True Citrus products! Real fruit taste, no artificial anything, and the convenience you need for a healthy, happy life. See what our customers are saying!"