Brand Tone

Artisanal and Authentic. It is respectful, passionate, and focused on quality. The language used is evocative and educational, often explaining the handmade nature of the products and the traditional skills involved in their creation. The brand avoids overly casual slang, maintaining a sophisticated yet approachable and warm feel, akin to speaking with a passionate artisan.

Brand Values

• •Craftsmanship
• •Authenticity & Heritage
• •Quality
• •Modern Elegance

Best Practices

• •Always prioritize words like "handmade," "handcrafted," and "artisanal" in product descriptions, social media captions, and headlines. This reinforces the core value of craftsmanship.
• •Go beyond product features. Share brief stories about the artisans, the history of a particular design, or the traditional techniques used. This builds an emotional connection and highlights the brand's authenticity.
• •Employ descriptive words that appeal to the senses. For leather, use terms like "supple," "softens with every wear," and "natural grain." For rugs, "plush," "handwoven," and "richly textured." This helps customers imagine the quality and feel of the products.
• •Briefly explain the cultural significance of items like babouches or specific Berber patterns. This positions the brand as a knowledgeable and authentic source, adding value beyond the product itself.
• •Create a list of on-brand keywords and phrases (e.g., "ancestral know-how," "master artisan," "Marrakech," "natural leather," "timeless design") and use them consistently across all communication channels to build a strong, recognizable brand voice.

Social Perception

The brand is perceived positively by customers who value unique, handmade items. Online reviews and social media comments frequently praise the quality and beauty of the products. Customers appear to be drawn to the brand's combination of traditional craftsmanship and modern design. The target audience is likely interested in artisanal goods, bohemian and eclectic home decor, and authentic cultural products. There is an appreciation for the story behind the products and the fact that they are not mass-produced.

Copy Examples

• •From our hands to your home. Meet Hassan, one of the master artisans behind our Berber Poufs. Each stitch is a testament to a tradition passed down through generations. This isn't just a piece of decor; it's a piece of Moroccan history. #Elsy #Handmade #MoroccanCraft
• •Step into timeless comfort. Our classic babouches are handcrafted from the finest goat leather, softening with every wear until they feel like a second skin. Made using ancestral techniques in the heart of Marrakech, each pair is a unique expression of authentic Moroccan artistry.
• •Elsy: The Soul of Moroccan Craftsmanship. Authentic. Handmade. Timeless.
• •New from the Souk: Our Handwoven Bag Collection Has Arrived.
• •Tired of the mass-produced? Discover unique, handmade leather goods from Elsy. We partner with Moroccan artisans to bring you authentic babouches, bags, and poufs that tell a story. Shop our collection and own a piece of true craftsmanship.