Brand Tone

Authentic, Traditional, Friendly, Approachable, Value-Oriented, Convenient, Family-Oriented

Brand Values

• •Authenticity
• •Quality
• •Customer Service
• •Convenience
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., authentic, friendly, vibrant, value-driven) and share it with anyone creating content. Include examples of do's and don'ts.
• •Embrace Bilingualism Consistently: Since the website is bilingual, ensure that social media posts and customer service communications can also cater to both English and Spanish speakers where appropriate, maintaining the same friendly and authentic tone in both languages.
• •Use Storytelling: Weave in elements of Mexican culture, traditions, or even the brand's own "Our Story" into product descriptions, social media captions, and email marketing to reinforce authenticity and connection.
• •Focus on Sensory Language: When describing food products, use vivid and appealing words that evoke the tastes, smells, and colors of authentic Mexican cuisine (e.g., "vibrant," "zesty," "crisp," "sweet and tangy," "rich aroma").
• •Engage Genuinely: Respond to comments and reviews in a friendly, helpful, and personal manner. Use language that reflects your brand's welcoming and approachable nature, reinforcing the positive customer service experiences highlighted in reviews.

Social Perception

Positive for Product Quality & Service, Trusted by Food Businesses/Event Planners, Desire for Authentic Mexican Products

Copy Examples

• •Instagram Post (New Product - Mexican Chips Box): Taste the fiesta! 🌶️🎉 Our new Mexican Chips Box is packed with all your favorite authentic crunches and flavors. Perfect for sharing (or not 😉). Grab yours today and bring the *sabor* of Mexico home! #ElSaborMexicano #MexicanSnacks #AuthenticFlavors #FiestaInABox #SnackTime
• •Website Banner (Highlighting Seasoning Packets): Authentic Mexican Flavor, Made Easy! ✨ Elevate your dishes with our convenient single-serve oregano and crushed red pepper packets. Perfect for restaurants, meal kits, or your home kitchen. Taste the tradition, effortlessly. #MexicanSeasoning #Convenience #QualityIngredients #ElSaborMexicanoInc
• •Email Subject Line (Promoting Candy): 🍬 Sweeten Your Celebrations with Authentic Mexican Candies! 🍬 *(Body Snippet):* From piñatas to party favors, our colorful selection of traditional Mexican candies brings joy to every occasion. Explore the true taste of Mexico's sweet treats! #DulcesMexicanos #MexicanCandy #PartyTime #ElSabor
• •Facebook Ad (Targeting Wholesale): Stock Up on Authentic Mexican Flavor! 🇲🇽 El Sabor Mexicano Inc. offers quality seasoning packets, candies, and snacks perfect for your food business or retail store. Great value, reliable supply. Contact us for wholesale inquiries! #WholesaleMexicanProducts #FoodBusiness #AuthenticIngredients #ElSaborMexicano
• •Product Description Snippet (for Piñata Candy Bag): Make your next fiesta unforgettable! Our Mexican Candies Bag for Piñatas is filled with a vibrant assortment of beloved traditional sweets. Just pure, authentic fun and flavor, ready to delight kids and adults alike! #MexicanPiñata #CandyBag #AuthenticSweets #FiestaFun