Brand Tone

Professional & Elegant, with an approachable and trendy secondary tone for social media.

Brand Values

• •Innovation & Efficacy
• •Effortless Professionalism
• •Enhancing Natural Beauty
• •Quality & Skincare-Infused Makeup

Best Practices

• •Maintain the Core "Professional Ease" Message: Whether the tone is elegant or trendy, the underlying message should always be that ELROEL provides professional-quality results with minimal effort. Use phrases like "artist's secret," "simplified routine," and "flawless in a flash."
• •Lead with Innovation: Always highlight what makes the products unique. Use terms like "exclusive texture," "color-adapting technology," and "skincare-infused formula" to reinforce the brand's position as a trendsetter.
• •Balance Elegance with Approachability: Use a sophisticated vocabulary on the website and for brand storytelling. On social media, translate these concepts into more relatable, energetic language using emojis, questions, and trendy hashtags to engage the community.
• •Leverage Authenticity through Reviews: Actively feature positive customer and creator testimonials, especially on social media. Phrases like "Real results, real reviews" build trust and validate the product's performance. When addressing criticism (like shade range), be transparent and use it as an opportunity to communicate future developments if possible.
• •Focus on the "How It Feels": Beyond the visual result, describe the sensory experience. Use words like "lightweight," "hydrating," "no residue," "silky textures," and "cooling sensation" to convey the comfort and quality of the skincare-infused makeup.

Social Perception

Generally perceived as an innovative, high-quality K-beauty brand providing convenient, effective products for a natural "glass skin" look, especially noted for its viral color-changing foundation. However, it faces criticism regarding limited shade range for some core products and, occasionally, the quality of cushion puffs.

Copy Examples

• •Experience Effortless Artistry. Your Professional-Finish Foundation, Redefined in a Single Stick.
• •Glow, don't glitter. Definition, not drama. Our Blanc Cover Cream Stick enhances your natural beauty, leaving a seamless, dewy finish that feels as good as it looks. Infused with skin-loving collagen, it’s the artist’s touch, simplified. ✨ #ELROEL #EffortlessBeauty #SkincareMakeup
• •You’ve seen it go viral, now see it for yourself! 🤯 Our color-changing foundation adapts to YOUR skin tone for a flawless base in seconds. No filter, just ELROEL. ✨ Who’s ready for this glow-up? #elroel #colorchangingfoundation #viralmakeup #kbeauty #foundationhack
• •Meet your new beauty essential. Our dual-ended foundation stick combines a silky, buildable formula with an ultra-fine blending brush for a seamless, airbrushed finish anytime, anywhere. Designed for the modern woman on the go, it delivers hydrating, long-lasting coverage without the weight. Beauty, simplified.
• •Unlock the Secret to a 1-Minute Flawless Finish...