Brand Tone

enthusiastic, community-focused, and supportive

Brand Values

• •Quality and Detail
• •Community Engagement
• •Support for Hobbyists
• •Growth and Expansion
• •Giving Back
• •Made in the USA

Best Practices

• •Speak the Hobbyist's Language: Use terminology and references that resonate with the wargaming and miniature painting community. Show genuine understanding and passion for the hobby.
• •Maintain Enthusiasm and Positivity: Let your excitement for new products, community achievements, and the hobby itself shine through in your writing. Use encouraging and supportive language.
• •Be Community-Centric: Actively invite interaction. Ask questions, encourage sharing of projects (using specific hashtags), and highlight community creations. Reference your forums or social media groups as places for connection.
• •Clearly Communicate Value and Quality: While being friendly, ensure your copy clearly explains the benefits and high standards of your products – how they improve the hobby experience (e.g., detail, durability, ease of use).
• •Be Responsive and Transparent: When addressing feedback or issues, maintain a professional, helpful, and transparent tone, reinforcing that you value your customers and the community. This builds trust and loyalty.

Social Perception

reliable company dedicated to providing quality hobby products and supporting the wargaming community

Copy Examples

• •Unleash epic battles! ⚔️ Our new [Theme Name] resin bases are here, packed with the incredible detail your miniatures deserve. From gritty urban ruins to mystical ancient temples, find the perfect stage for your army's saga. What will you create? Share your projects with #ElriksHobbies! Shop now: [Link]
• •Calling all painters! 🎨🖌️ The Elrik's Paint Club is back! Show us your latest masterpiece featuring any Elrik's Hobbies base or terrain. Amazing prizes and community bragging rights await! Full details & entry: [Link] #ElriksPaintClub #MiniaturePainting
• •Stop just playing, start *experiencing*. Elrik's Hobbies' high-quality resin bases transform your tabletop, adding depth, story, and that 'wow' factor to every model. Elevate your game. [Link]
• •Level up your hobby AND support a great cause! This weekend, [X]% of all sales from our [Product Line] will be donated to [Charity Name]. Get amazing bases, help us give back! Shop the collection: [Link] #HobbyForGood
• •Struggling with that perfect battlefield look? 🤔 Our [Specific Product, e.g., Tablescapes Tiles] offer endless possibilities! Combine them, paint them, make them your own. Need inspiration? Check out what fellow hobbyists are building on our Facebook group! [Link] #TabletopTerrain #WargamingCommunity