Brand Tone

Helpful and Educational, Artisan-focused and Passionate, Approachable and Supportive, Quality-conscious

Brand Values

• •Quality
• •Artisanship/Craftsmanship
• •Customer Service
• •Variety/Selection
• •Accessibility

Best Practices

• •Speak the Artisan's Language: Use terminology familiar to leather crafters. Show understanding of their needs and challenges.
• •Highlight Quality and Origin: Consistently mention the 'Spanish leather,' 'genuine leather,' and 'top quality' aspects. Be specific about leather characteristics when possible.
• •Be Genuinely Helpful: Offer tips, tutorials, and advice. Position the brand as a knowledgeable partner, not just a seller. Think 'we're in this craft together.'
• •Showcase Inspiration: Feature customer projects (with permission) and talk about the possibilities that the leather offers. Foster a sense of community and shared passion.
• •Maintain an Enthusiastic and Approachable Voice: Let the passion for leather and craftsmanship shine through. Be friendly and open in communications, whether on social media, email, or the website.

Social Perception

Positive for Quality and Service, Resource for Artisans, Engaged with Community

Copy Examples

• •Headline: Unlock Your Artistry: Premium Spanish Leather for Your Finest Creations. Body: At El Rastro de la Piel, we don't just sell leather; we fuel your passion. Discover a curated selection of the finest hides, tools, and accessories, all backed by expert advice. Let's craft something beautiful together.
• •Social Media Post: From supple napa to rugged veg-tan, find the perfect canvas for your next masterpiece. Our latest shipment of [Specific Leather Type] has just arrived – renowned for its [Key Quality/Feature]. What will you create? #LeatherCraft #ArtisanLeather #SpanishLeather #ElRastroDeLaPiel
• •Product Description Snippet (for a specific leather type): Feel the difference true quality makes. This [Leather Name] boasts a rich [Color/Texture description] and a supple hand, ideal for [Recommended Projects]. Ethically sourced and meticulously prepared, it’s the start of something extraordinary.
• •Email Newsletter Subject: Your Next Leather Project Starts Here | Tips, New Arrivals & Artisan Spotlight. Body Snippet: Hello [Customer Name], This week at El Rastro de la Piel, we're inspired by [mention a trend or customer project]. Get inspired too with our latest blog post on [Technique/Tip] and explore our newest collection of [Leather/Tool category] perfect for bringing your visions to life.
• •About Us Snippet: More than just a store, El Rastro de la Piel is a community built on a shared love for leather craftsmanship. We're dedicated to providing fellow artisans with exceptional materials and the support you need to transform your creative ideas into reality.