Brand Tone

Artisanal, Passionate, and Community-Centric

Brand Values

• •Community Support
• •Quality and Freshness
• •Personalized Creativity
• •Celebrating Life's Moments
• •Customer-Centric Service

Best Practices

• •Lead with Passion and Personality: Always infuse the copy with the genuine passion that started the business. Use "I" and "we" to maintain the personal touch of Lacey, the owner, making the brand feel approachable and authentic.
• •Tell the Story of the Flowers: Whenever possible, mention the origin of the flowers (e.g., "locally-grown," "seasonal blooms"). This reinforces the values of freshness, quality, and community support.
• •Use Evocative and Sensory Language: Instead of just listing flowers, describe them. Use words like "sun-kissed," "delicate," "bold," "fragrant," and "hand-tied" to help the customer imagine the look and feel of the arrangements.
• •Emphasize Community Connection: Regularly include words like "community," "local," "Harriston," and "Minto" in your copy. Reinforce that the shop is not just *in* the community, but *for* the community.
• •Focus on Moments, Not Just Products: Frame your offerings around the events and emotions they represent. Use phrases like "celebrating your story," "a touch of joy," and "for life's moments" to connect the flowers to the customer's personal experiences.

Social Perception

The public and customers perceive Elora St. Flowers as a high-quality, creative, and trusted local florist. It is viewed as a "local gem" that provides beautiful, fresh, and modern arrangements. The owner, Lacey, is seen as talented, passionate, and wonderful to work with. The business is respected as an integral part of the local community, known for both its artistic floral design and its reliable service for important life events like weddings and memorials.

Copy Examples

• •Sun-kissed dahlias, fresh from our local growers, are the stars of the show this week. We love pairing their bold texture with delicate spray roses for that perfect touch of the unexpected. Each bouquet is hand-tied with care, ready to bring a little piece of our garden into your home. Stop by the shop to say hello and see what’s blooming! #EloraStFlowers #HarristonFlorist #LocalBlooms #ModernFloral
• •Your love story is unique. Your flowers should be, too. From intimate elopements to grand celebrations, we pour our hearts into creating bespoke floral designs that tell your story. Let’s create something beautiful together. [Book a Free Wedding Consultation]
• •Why wait for a special occasion? Brighten up your Tuesday with a burst of fresh flowers. We believe in celebrating the small moments and taking time for joy. Our cooler is stocked daily with the freshest seasonal blooms. Pop in and let us create a little bit of happiness for you. #CelebrateEverything #MintoProud #FreshFlowers
• •Hi [Name], from our little flower shop to your home, we wanted to say thank you. Being a part of your life's moments—the big and the small—is what we cherish most. This season, we're inspired by the rich colours of the harvest and can't wait to share our new collection of autumn arrangements with you. Thank you for continuing to support local. [Shop New Arrivals]
• •Place your trust in our designers and let us create something truly one-of-a-kind for you. The $80 Designer's Choice Bouquet features a beautiful assortment of the freshest, most inspiring flowers available in the shop today. Hand-selected and artfully arranged with a modern touch, it’s a perfect surprise for them, or a lovely treat for yourself. While each bouquet is unique, it is always made with passion.