Brand Tone

Artisanal & Premium, Passionate & Story-Driven, Community-Focused & Local, Elegant & Sophisticated, Approachable & Welcoming, Resilient & Principled

Brand Values

• •Quality Craftsmanship
• •Local Sourcing & Terroir
• •Community Engagement & Support
• •Passion for Spirits & Hospitality
• •Authenticity & Transparency
• •Inclusivity & Courage
• •Heritage & Storytelling

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone attributes (e.g., artisanal, welcoming, sophisticated), vocabulary (words to use/avoid), and grammatical style. Share this with anyone creating content.
• •Emphasize Storytelling: Consistently weave in the brand's origin story, the passion behind the products, and the connection to the local Elora community and ingredients. This reinforces authenticity and emotional connection.
• •Showcase Local Connections: Regularly highlight partnerships with local farmers and suppliers, and the use of regional ingredients. This reinforces values of community and terroir.
• •Maintain Visual Consistency: Ensure that all visual content (photography, videography, graphic design) aligns with the premium, artisanal, and elegant yet approachable feel of the brand. High-quality imagery is key.
• •Engage Authentically: When interacting on social media or in person, ensure the tone is consistently friendly, appreciative, and reflective of the brand's values. Respond to comments and reviews in a manner that reinforces the welcoming and passionate nature of the distillery.

Social Perception

Positive Product Reception, Valued Local Business, Engaging Experiences, Community Contributor & Inclusive Space, Advocate for Craft Distillers

Copy Examples

• •Headline: Elora Distilling Company: Sip the Spirit of Ontario. Body: From local fields to your glass, experience the taste of true craftsmanship. Our small-batch, award-winning spirits are handcrafted with passion in the heart of Elora. Discover your new favourite. (Tone: Artisanal, Local, Premium)
• •Headline: More Than Just a Distillery, It's a Destination. Body: Uncover the stories behind our spirits with a tour and tasting, or master the art of the cocktail in our elegant Royal Room. Create memories, one sip at a time. Book your Elora experience today. (Tone: Experiential, Elegant, Welcoming)
• •Headline: Locally Sourced, Globally Inspired. Body: We partner with local Wellington County farmers for the freshest ingredients, transforming them into world-class gins, whiskies, and vodkas. Taste the difference that dedication to local terroir makes. (Tone: Quality-focused, Community-centric, Authentic)
• •Headline: Raise a Glass to Craft. Raise a Glass to Community. Body: At Elora Distilling Co., every bottle tells a story of passion, local pride, and the pursuit of the perfect pour. Join us and become part of our story. (Tone: Passionate, Story-Driven, Inclusive)
• •Headline: Handcrafted. Heartfelt. Homegrown. Body: Experience the meticulous care that goes into every small batch at Elora Distilling Company. Our "grain to glass" promise means authentic taste and unwavering quality, born from the bounty of Ontario. (Tone: Artisanal, Authentic, Premium)