Brand Tone

Supportive, Chic, and Relatable

Brand Values

• •Durability and Longevity
• •Comfort and Quality
• •Sustainability
• •Female Empowerment
• •Practicality

Best Practices

• •Lead with Empathy
• •Balance Style and Function
• •Emphasize Core Values
• •Maintain a Unified Voice
• •Be Transparent and Authentic

Social Perception

Many customers and followers view the brand as a stylish, high-quality, and essential resource for maternity and nursing wear, appreciating its comfortable materials and versatile pieces. However, there are notable concerns regarding customer service, particularly with pre-order communication, fulfillment issues like long delays, and receiving incorrect products. Allegations of design copying also suggest a perception of the brand as unoriginal or unethical by some consumers.

Copy Examples

• •Meet your new go-to. Designed for bump, for nursing, and for every moment in between. Our new bamboo-blend dress combines effortless style with the buttery-soft comfort you deserve. Because you shouldn't have to choose. #ElonaMaternite #MaternityStyle #NursingFriendly
• •Navigating your first pregnancy? We’ve been there. Élona maternité creates timeless essentials designed by moms to make your journey more comfortable and stylish. From bump to baby, we're with you. Shop our collection of durable, eco-friendly maternity wear.
• •The sweater you'll live in. Crafted from OEKO-TEX certified organic cotton, this piece is gentle on your skin and your baby's. Featuring discreet, easy-access zippers for seamless nursing, it’s designed to last long after your breastfeeding journey ends. A true wardrobe investment in your comfort and style.
• •Tired of maternity clothes you'll only wear once?
• •It's a beautiful chaos! Our clothes are designed for exactly these moments—comfy, practical, and forgiving of the occasional snack spill. #MomLife #SmallBusinessOwner #Postpartum