Brand Tone

trendy, innovative, and enthusiastic

Brand Values

• •Innovation
• •Cruelty-Free & Vegan
• •Inclusivity
• •Quality
• •Challenging Conventions

Best Practices

• •Embrace Enthusiasm: Use vibrant language, emojis (where appropriate for the platform), and an energetic voice that reflects excitement about the products and beauty in general.
• •Highlight Innovation & Uniqueness: Consistently call out what makes the products different, revolutionary, or jaw-dropping. Use descriptive words that emphasize their unique design and functionality.
• •Stay Inclusive and Positive: Ensure messaging appeals to a diverse audience and focuses on empowerment and enhancing natural beauty, aligning with their value of being inclusive of all skin tones.
• •Be Bold & Confident: Reflect the brand's aim to challenge you to think outside the box. Don't be afraid to be playful and assertive in the copy.
• •Keep it Visually Connected: Ensure the copy complements the aesthetically pleasing, dressing table worthy nature of the products. Use language that evokes the visual appeal and quality.

Social Perception

Customers generally perceive Eloise Beauty as a brand offering unique, high-quality, and effective beauty products, particularly their brushes and uniquely designed items like the 3D blushes. The cruelty-free and vegan stance is also a positive point for many consumers. Their strong social media presence, especially on TikTok, drives trends and product visibility, leading to a perception of being a modern and social media famous brand. The expansion into the US market suggests growth and increasing popularity. Customer service and interaction ease are also factors influencing perception.

Copy Examples

• •Tired of blah? 💥 Unleash your inner artist with Eloise Beauty! Our NEW [Product Name] is here to shake up your makeup routine. Get ready for jaws to drop. #EloiseBeauty #InnovativeMakeup #GameChanger
• •Obsessed is an understatement! 😍 Our [Product Name] isn't just makeup, it's a whole vibe. Cruelty-free, vegan, and designed to make you feel like the queen you are. ✨ Shop the hype now! #EloiseGlowUp #VeganBeauty #MustHave
• •Warning: May cause extreme confidence. 🔥 Eloise Beauty's [Product Name] delivers [Specific Benefit, e.g., 'a flawless airbrush finish'] that’s truly revolutionary. Dare to be different. #ThinkOutsideTheBox #EloiseBeautyUS #MakeupGoals
• •Stop scrolling, start GLOWING! ✨ The [Product Name, e.g., 'Get Glowed Illuminating Drops'] are your secret weapon for that 'lit-from-within' look. Just a drop is all it takes. Seriously. 😉 #RadiantRevolution #EloiseBeauty #Innovation
• •Your makeup bag called, it's begging for an upgrade! 📞 Introducing the [Product Name, e.g., 'Flawless Skin Brush'] by Eloise Beauty – where jaw-dropping design meets impeccable results. Get yours and get ready to slay! #DressingTableWorthy #EloiseBeautyTools #NextLevelBeauty