Brand Tone

Empathetic, Inspirational, Spiritual, Personal, Feminine-focused

Brand Values

• •Transformation
• •Consciousness/Mindfulness
• •Authenticity
• •Empowerment
• •Community
• •Personal Growth

Best Practices

• •Create a Brand Voice Guide: Document key characteristics of the ELOISA tone (e.g., empathetic, spiritual, empowering, personal) with examples of do's and don'ts. Include specific keywords and phrases that align with the brand (e.g., "conscious," "intuition," "manifest," "feminine energy," "transform").
• •Always Speak from Daniela's Perspective (or "We" from ELOISA as an extension of her): Maintain the personal connection. Use "I" and "we" (referring to the ELOISA team/community) to foster intimacy and direct address.
• •Emphasize Transformation and Empowerment: Frame challenges as opportunities for growth and highlight how ELOISA’s offerings can empower individuals to achieve their desired outcomes.
• •Incorporate Storytelling: Share personal anecdotes (Daniela's journey, client successes – with permission) to make the content relatable and illustrate the brand's values in action. This is hinted at by the clothing brand's desire to tell stories through prints.
• •Maintain Consistency Across All Platforms: While the format varies (e.g., short TikToks vs. longer email newsletters), the core tone, values, and messaging should remain consistent to build a cohesive and recognizable brand identity for ELOISA by Daniela and the #eloisauniverse. Regularly audit content to ensure alignment.

Social Perception

Guide/Mentor, Community Builder, Relatable & Trustworthy, Potentially Niche, Confusion with other "Eloisa" brands

Copy Examples

• •Instagram Post (promoting a manifestation course): Unlock the universe within. ✨ Your dreams aren't just stars to wish upon; they are maps to your most authentic self. Join 'Magia para Manifestar' and learn to co-create the reality you deeply desire. It's time to transform your energy and step into your power. #eloisauniverse #manifestation #consciousliving
• •Email Subject Line (for a newsletter): Daniela here ✨ Feeling the call for change? Your intuition knows the way.
• •Website Welcome Banner (for `eloisa.co`): Welcome, conscious soul. At ELOISA, we guide you to weave intuition and purpose into a life and business that truly illuminates your spirit. Explore your #eloisauniverse.
• •TikTok Video Script (short, engaging): (Video of Daniela speaking warmly to camera) Are you a conscious entrepreneur ready to amplify your impact? Tip #1: Your unique feminine wisdom is your greatest business asset. Embrace it. Flow with it. Thrive. Want more? Join the #eloisauniverse. #emprendedoraconsciente #feminineenergy #daniela
• •Facebook Ad (targeting aspiring female entrepreneurs): Tired of the hustle, disconnected from your soul's calling? There's another way to build your dream business. The ELOISA Universe is a community where heart-centered women entrepreneurs learn to lead with intuition and create with purpose. Discover our courses and mentorship. #eloisauniverse #intuitiveentrepreneur #womeninbusiness