Brand Tone

Creative & Inspiring, Approachable & Friendly, Playful & Whimsical, Passionate & Authentic

Brand Values

• •Creativity & Self-Expression
• •Quality & Durability
• •Inclusivity & Positivity
• •Female & Family-Owned

Best Practices

• •Lead with Passion, Follow with Product: Always start with the "why"—the creative spark or inspiration behind a design. This reinforces the authentic, artist-led value.
• •Use "Nest" and "Home" Metaphors: The name "El Nido" (The Nest) is a powerful brand asset. Use words like "nest," "home," "cozy," and "adorn" to create a consistent feeling of warmth and personal space.
• •Speak Inclusively: Use "we" and "our" to foster a sense of community and refer to the family-business aspect. Address the customer directly with "you" and "your" to make the message feel personal.
• •Balance Artistry with Playfulness: For art prints, lean into an inspiring and slightly more sophisticated tone. For stickers and more whimsical products, embrace humor, puns, and a playful voice. The common thread is creativity.
• •Highlight Quality as a Core Value: In product descriptions, ads, and FAQs, consistently mention the quality of materials (e.g., "durable vinyl," "vibrant, high-definition printing," "waterproof") to reinforce customer trust and justify the purchase.

Social Perception

High-Quality & Unique, Reliable & Recommended, Artistically Driven

Copy Examples

• •From our nest to yours. ✨ Our latest print, 'Solstice Bloom,' is a reminder to find the magic in new beginnings. Let it fill your favorite corner with warmth and inspiration. Available now. #ElNidoDesign #ArtForYourHome #CreativeLiving
• •Art for the soul, designs for your space. Welcome to El Nido Design, where every piece is created with passion. Express yourself, adorn your nest. Shop the collection.
• •Hello, creative partner! Get ready to stock up on joy. Our new collection of vibrant, durable vinyl stickers is here, packed with humor and heart. As a women-owned business, we pour our love into every design. Let's make the world a little brighter, together.
• •Your laptop/water bottle/notebook looks a little bare. Let's fix that. El Nido Design offers high-quality, waterproof stickers that are as unique as you are. Find a design that tells your story. Tap to shop!
• •Meet your new sticker besties! This pack is for the animal lovers, the day dreamers, and the ones who find joy in the little things. Made with love and durable vinyl, these critters are ready for all your adventures—from your water bottle to your travel journal. 100% fun, 0% boring.