Brand Tone

Sophisticated & Elegant, Modern & Timeless, Confident & Empowering, Accessible Luxury, Inspirational (Story-driven)

Brand Values

• •Quality Craftsmanship & Attention to Detail
• •Modern Sophistication
• •Empowering Women
• •Timeless Style
• •Resilience & Ambition
• •Customer-Centricity (Stated/Aspired)
• •Innovation

Best Practices

• •Create a brand voice guide that explicitly outlines the tone (e.g., Sophisticated, Empowering, Modern, Elegant), key vocabulary (e.g., "luxe," "refined," "effortless," "confidence," "timeless"), and a "sounds like/doesn't sound like" list. Share this with anyone creating content.
• •Always write with the target woman in mind. How does this copy make *her* feel? Does it speak to her aspirations, her lifestyle, her intelligence? Use language that resonates with a confident, discerning individual.
• •While conveying sophistication, subtly weave in mentions of luxurious materials, thoughtful design, and lasting quality. This reinforces the value proposition. However, it's crucial this aligns with the actual product to avoid a disconnect like the one seen in some customer reviews.
• •The tone should be elevated but not alienating. While it's "luxe," it's also for the "everyday" moments of a modern woman's life – from work to leisure. The copy should feel inspiring yet relatable.
• •Whether it's a website banner, a social media caption, an email, or a customer service response, the core tone should remain consistent. This builds brand recognition and trust. Regular audits of all communications can help ensure this. Consider developing templates for common communications (e.g., customer service emails) that reflect the brand voice.

Social Perception

Established Designer Label, Associated with Workwear & Feminine Elegance, Mixed Customer Experience, Inspirational Founder Story, Concerns about Sustainability and Transparency, Brand Dilution/Confusion?

Copy Examples

• •Effortless Elegance, Redefined. Discover the new collection where modern sophistication meets timeless style. Crafted for the woman who commands confidence, effortlessly.
• •The Signature of Power. More than a blazer, it's a statement. Impeccably tailored to sculpt your silhouette, this piece blends boardroom authority with an unmistakably feminine grace. Elevate your every day.
• •Own Your Moment. From sunrise to sunset, our latest silk dress moves with you, a whisper of luxury and a testament to your innate style. Because true elegance is about feeling as incredible as you look. #ElieTahari #ModernWoman #TimelessStyle
• •An Invitation to Timeless Style: Explore New Arrivals (Email Subject Line). Step into a world of refined design and enduring quality. For over 40 years, Elie Tahari has been dedicated to empowering women through fashion that speaks to their strength and sophistication. Your next iconic piece awaits. (Email Body Snippet)
• •Crafted for Confidence. At Elie Tahari, we believe in the power of impeccable design to transform not just your wardrobe, but your outlook. Each piece is a blend of luxurious fabrics, modern lines, and the timeless elegance that has defined us for decades. Wear your story with Elie Tahari. (About Us Snippet)