Brand Tone

empowering, practical, and friendly

Brand Values

• •Practicality and Efficiency
• •Innovation
• •Empowerment
• •Ethical and Sustainable Practices

Best Practices

• •Lead with the Solution: Always focus on how the product solves a specific problem for the customer (e.g., "no more hijab slipping," "leave no holes"). This practical approach resonates with the target audience.
• •Use Empowering Language: Frame the benefits in a way that empowers the customer. Instead of just "saving time," use phrases like "more time for other priorities in life" and "freedom to pursue what matters."
• •Maintain a Friendly and Approachable Tone: Use "you" and "we" to create a direct and personal connection with the audience. Keep sentences clear, concise, and easy to understand.
• •Highlight Innovation: Consistently mention unique product features like the "silicone grip band" and the "Magnet Bar." This reinforces the brand's position as an innovator in the market.
• •Incorporate Customer Testimonials: Social proof is powerful. Regularly feature positive customer reviews and testimonials in marketing materials to build trust and credibility, as seen on their website.

Social Perception

Overwhelmingly positive, with customers praising high-quality, effective, and problem-solving products, leading to positive customer experiences and suitability for active lifestyles.

Copy Examples

• •Stop the Slip. Start Your Day. Tired of constantly adjusting your hijab? Our Inner Grip Under Scarf features a unique silicone band that keeps your hijab perfectly in place from morning to night. Get ready in seconds and focus on what truly matters.
• •Your Favorite Hijab's New Best Friend. Introducing the Magnet Bar, the revolutionary way to style your hijab without leaving a single hole. Strong, quick, and fuss-free, it's the accessory you've been waiting for to protect your delicate fabrics and perfect your look.
• •From Workout to Wind-Down, We've Got You Covered. Our Intensa Sports Hijab is designed for your active life. Made with breathable, sweat-resistant fabric and a secure fit, it moves with you, so you can push your limits in comfort and style.
• •More Time for You. At elmodesta, we believe your hijab should be effortless. Our quick and easy styles are designed for the busy woman who values both faith and freedom. Look great, feel confident, and reclaim your time.
• •Ethically Made, Beautifully Worn. Feel good about what you wear. Our hijabs are not only designed for practicality and style but are also ethically sourced and manufactured. Packaged with care in plant-based materials, because we care about our planet as much as we care about our community.