Brand Tone

Elegant & Modern, Personal & Expressive, Trustworthy & Customer-Focused, Handcrafted & Detailed, Approachable & Helpful

Brand Values

• •Quality Craftsmanship
• •Self-Expression and Love
• •Customer Satisfaction
• •Timelessness & Modernity
• •Transparency
• •Gift-Giving

Best Practices

• •Emphasize "Modern Elegance" and "Minimalism": Consistently use descriptive words that convey a sophisticated, contemporary, yet timeless aesthetic in all product descriptions, social media captions, and website copy.
• •Focus on "Self-Expression" and "Meaning": Frame jewelry not just as an adornment but as a way for customers to tell their story, express love, or mark significant moments. Use storytelling in your copy.
• •Maintain a "Trustworthy and Helpful" Voice": Ensure all customer-facing communication (FAQs, product care, shipping info, customer service interactions) is clear, concise, and supportive. Proactively address potential customer questions.
• •Highlight "Quality Craftsmanship" and "Attention to Detail": Subtly weave in mentions of the care, quality materials, and craftsmanship that go into each piece. This reinforces value and durability.
• •Keep it "Personal and Approachable": While elegant, the tone should also feel warm and inviting. Use "you" and "your" to speak directly to the customer, making them feel understood and valued. Share the passion behind the brand.

Social Perception

Positive, Giftable, Reliable

Copy Examples

• •Elm Studio: Where Modern Elegance Meets Your Unique Story. Discover meticulously crafted jewelry designed to be more than just an accessory – it's a symbol of your love, your journey, your self-expression. Handpicked materials, timeless design.
• •Keep cherished memories close. Our Dainty Heart Locket, crafted with love and precision, is a timeless piece to hold what matters most. Personalize yours today. #ElmStudio #KeepsakeJewelry #ModernHeirloom
• •Elevate your everyday with the subtle sophistication of our [Ring Name]. Designed for modern minimalism, this piece is a testament to understated elegance and quality craftsmanship. Perfect for stacking or wearing solo as your signature statement.
• •A Gift of Lasting Beauty: Explore Elm Studio's New Arrivals. Looking for a gift that speaks volumes? Elm Studio offers beautifully packaged, handcrafted jewelry that’s sure to delight. From personalized pieces to modern classics, find the perfect expression of your affection. Enjoy complimentary shipping on orders over $50 CAD.
• •At Elm Studio, we believe jewelry is a personal art. That's why we pour our passion into creating pieces that are not only beautiful but also meaningful. With attention to every detail and a commitment to quality, our modern, minimalist designs are made to accompany you on every journey, reflecting your unique style and story.