Brand Tone

Friendly & Approachable, Quality-Focused & Trustworthy, Community-Oriented, Informative & Straightforward

Brand Values

• •Quality
• •Customer Service
• •Freshness
• •Tradition/Local Roots
• •Variety & Convenience

Best Practices

• •Emphasize Freshness & Quality: Consistently use words like 'fresh,' 'high-quality,' 'premium,' 'finest,' and 'choice' when describing products.
• •Maintain a Friendly, Hometown Voice: Use welcoming and approachable language. Address the customer directly (e.g., 'your family,' 'your next meal'). Reference being 'local' or 'family-owned' where appropriate.
• •Be Informative and Helpful: Clearly describe products, highlight specials, and make it easy for customers to understand their options (e.g., custom cuts, ordering methods).
• •Showcase Variety: Regularly feature the breadth of offerings – from fresh meats to deli sandwiches, catering, and specialty items like Broaster Chicken.
• •Focus on Customer Benefit: Explain *why* the freshness or quality matters – e.g., 'taste the difference,' 'make your next meal memorable,' 'quality you can taste.'

Social Perception

Positive, Reliable Source for Quality Meats, Good Food & Sandwiches, Friendly Local Business

Copy Examples

• •Headline: Taste the Difference Fresh Makes. Body: At Elluinger's, we're more than just a butcher shop – we're your hometown source for the freshest, highest-quality meats and deli favorites. From custom cuts to mouthwatering sandwiches, experience the care in every bite. Stop by today!
• •Headline: Your Table, Our Passion. Body: For generations, providing top-quality meats has been our family's commitment. Elluinger's Meats & Deli offers everything you need, from choice Angus steaks to our famous Broaster Chicken and deli creations made fresh daily. Let us make your next meal memorable.
• •Headline: Real Fresh, Real Local, Real Good. Body: Forget the rest, come to the best! Elluinger's Meats & Deli is your Zelienople destination for fresh cuts, delicious deli sandwiches, and friendly service. We're proud to be your local, family-owned butcher.
• •Headline: Planning a Gathering? Let Elluinger's Cater! Body: From family dinners to larger events, our fresh meat platters, deli selections, and famous Broaster Chicken are sure to please. Quality ingredients and hometown care – that's the Elluinger's promise. Call us to discuss your catering needs!
• •Headline: Lunch Done Right. Body: Craving a delicious, made-to-order sandwich? Elluinger's Deli uses only the freshest meats and ingredients. Try one of our signature creations or build your own. Quality you can taste, every time.