Brand Tone

Whimsical, Rebellious, Artistic, and Joyful.

Brand Values

• •Individuality and Self-Expression
• •Artistic Integrity
• •Joy and Positivity
• •Ethical Craftsmanship
• •Surrealism and Imagination

Best Practices

• •Embrace the Narrative: Always tie the copy back to the brand's origin story—the dream, the surreal creatures, the magical world. Use storytelling in product descriptions, social media posts, and campaigns to reinforce that customers are buying a piece of art, not just clothes.
• •Use a 'Joyfully Rebellious' Vocabulary: Consistently use words that blend whimsy with a punk attitude. Incorporate terms like magical, surreal, creature, joyful, dream, transform, awaken, brave, rebellious, stand out, and happy punk.
• •Speak Directly to the 'Inner Child': Frame the copy to appeal to a sense of play, freedom, and imagination. Ask questions that prompt reflection and creativity, such as 'Who will you become in this dress?' or 'What story will you tell today?'
• •Highlight the Artistic and Ethical Process: Remind the audience that the clothes are designed by an artist and crafted with care. Mentioning the origin in Mexico City, the artistic techniques (like automatic drawing), and the skilled seamstress adds depth and justifies the brand's premium, niche positioning.
• •Maintain Visual and Textual Harmony: Ensure that the bold, colorful, and surreal nature of the clothing is always matched by equally vibrant and imaginative language. The copy should feel as unique and art-driven as the garments themselves. Avoid generic fashion jargon and focus on emotion and experience.

Social Perception

El Llamafante is perceived as a niche, art-focused fashion label rather than a mainstream brand. It is seen as magical, creative, and inclusive. For its followers, it represents a form of wearable art that empowers them and brings playfulness into their daily lives. Retail partners see it as a vibrant, eco-conscious brand that brings a unique and joyful aesthetic to their collections. There are no widespread customer reviews on major platforms, but the available testimonials and press are consistently positive and aligned with the brand's intended image.

Copy Examples

• •From the world of a dream, new creatures have arrived. Introducing the 'Cosmic Caterpillar' collection, where reality is optional and joy is mandatory. Are you brave enough to transform? Discover the story. #ElLlamafante #HappyPunk #WearableArt
• •The Dinono Blouse isn't just a garment; it's a character. Born from a surrealist sketch, its playful pattern and vibrant hues are designed to awaken your inner child. Made with ethical care in our Mexico City studio. Wear it and tell your own story.
• •El Llamafante is not a fashion brand; it's a wearable universe. Each piece is a dispatch from a magical world of joyful creatures, dreamed up by artist Noëmi Rahel Siegfried. We don’t follow trends—we create emotions. Join the rebellion. Be a Happy Punk.
• •Boring clothes are for a past life. Awaken in El Llamafante.
• •(Video shows vibrant, surreal outfits in motion) They told you to fit in. To be normal. We say: Be a walking painting. Be a waking dream. Be a Happy Punk. El Llamafante. Clothing for the brave.