Brand Tone

Aspirational, Elegant, and Intimate

Brand Values

• •Exclusivity
• •Craftsmanship
• •Personalization
• •Timeless Beauty
• •Feminine Empowerment

Best Practices

• •Lead with Emotion, Support with Detail: Start with the feeling or the story (the romance, the dream) and then introduce the tangible qualities (the silk, the French lace, the hand-sewn pearls). This balances aspiration with quality.
• •Use Elevated Language: Employ a sophisticated vocabulary. Instead of "nice," use "exquisite" or "elegant." Instead of "dress," use "gown" or "creation." This reinforces the brand's premium positioning.
• •Tell Client Stories: Consistently feature real brides and share snippets of their stories (with permission). This provides powerful social proof and strengthens the brand's intimate, personal tone.
• •Emphasize the "Bespoke" Experience: Regularly remind the audience that this is not an off-the-rack experience. Use phrases like "your unique vision," "crafted for you," and "a personal journey" to highlight the value of personalization.
• •Maintain Visual and Tonal Harmony: Ensure that the copywriting tone always matches the high-quality, romantic, and elegant visuals. A beautiful photo paired with generic or overly casual text will break the brand's immersive experience. The words must be as crafted as the gowns themselves.

Social Perception

ELLIZA is perceived by the public and its clientele as a high-end, trustworthy, and prestigious bridal couturier. The brand successfully cultivates an image of luxury that is seen as attainable for those seeking a truly special wedding dress. Customers view the higher price point as justified by the superior quality, custom fit, and exceptional one-on-one service. The brand is associated with key emotional outcomes: feeling beautiful, unique, and cared for during the wedding planning process.

Copy Examples

• •A love story written in silk and lace. It was an honor to create this timeless gown for Annelies, bringing her unique vision to life. Every stitch, a promise of a beautiful forever. #EllizaCouture #RealBride #WeddingDress
• •Beyond the Trend. Discover the 2026 Bridal Collection, where timeless elegance and master craftsmanship unite. Your dream begins here. Book your private viewing.
• •Your wedding day is a reflection of your story. Shouldn't your dress be just as personal? At Elliza Couture, we create more than just dresses—we create heirlooms. Experience the art of bespoke bridal.
• •The magic is in the details. ✨ Watch our artisans bring a dream to life, one delicate bead at a time. #CoutureBridal #Handmade #DressDetails #EllizaCouture
• •Find inspiration for your forever gown. Ethereal silhouettes, luxurious fabrics, and romantic details designed to make your moment unforgettable. Explore the world of Elliza Couture.