Brand Tone

Elegant & Romantic, Historic & Timeless, Welcoming & Accommodating, Celebratory & Joyful, Authentic & Hand-Crafted

Brand Values

• •Heritage & Tradition
• •Beauty & Elegance
• •Exceptional Service & Hospitality
• •Creating Memorable Experiences
• •Quality & Craftsmanship
• •Community & Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Elliston's tone (Elegant, Romantic, Historic, Welcoming, Celebratory, Authentic) with examples of "do's and don'ts" for word choice, sentence structure, and imagery.
• •Emphasize Storytelling: Weave the rich history of the estate and the personal stories of couples and guests into the copy. Focus on the "experience" and emotions associated with the brand rather than just listing features. Use phrases like "Experience the history," "Craft your story."
• •Use Evocative and Sensory Language: Appeal to the senses by describing the sights (lush grounds, stone mansion), sounds (joyful celebrations), tastes (handcrafted wines, exquisite food), and feelings (romance, timelessness) associated with Elliston.
• •Maintain Visual Consistency: Ensure that the copy is always paired with high-quality, professional photography and videography that reflects the elegant and romantic aesthetic of the brand. The visual tone should reinforce the written tone.
• •Train All Communicators: Ensure that everyone responsible for creating content or interacting with customers (social media managers, event coordinators, marketing team) understands and consistently applies the brand's tone of voice across all platforms and communications. Review content regularly for consistency.

Social Perception

Dream Wedding Venue, Hidden Gem, Provider of Quality Wine & Experiences, Professional & Reliable, Historic Landmark

Copy Examples

• •Elliston Vineyards: Where timeless romance meets historic charm. Craft your unforgettable day amidst rolling vineyards and the elegance of our 1890 estate. Begin your forever story here.
• •Sip a taste of history. Our handcrafted [Wine Name] embodies the rich tradition and unique terroir of Elliston Vineyards. Discover the legacy in every glass. #EllistonWines #HistoricVineyard #ArtisanWine
• •An Elegant Escape: Indulge in Afternoon Tea at Historic Elliston Vineyards
• •Step into a world of enduring beauty at Elliston Vineyards. Our historic mansion, picturesque gardens, and serene vineyard views offer a breathtaking backdrop for life's most cherished celebrations. Experience the dedication to quality and heartfelt hospitality that has defined us since 1890.
• •Love's timeless elegance, beautifully captured at Elliston. Witnessing [Couple's Names]'s magical day reminds us why we cherish every story written within our historic walls. ✨ #EllistonWeddings #VineyardRomance #CaliforniaBrides #HistoricVenues