Brand Tone

Sophisticated, Conscious, and Personal

Brand Values

• •Clean Beauty
• •Sustainability & Eco-consciousness
• •Transparency
• •Artistry & Craftsmanship
• •Individuality & Self-Expression
• •Innovation

Best Practices

• •Embrace Storytelling: Connect products back to the brand's literary inspiration or the personal story of the founder/scent. Use evocative language that paints a picture or mood, rather than just listing notes.
• •Maintain an Educated & Sophisticated Voice: Use precise and descriptive language. Reflect the intelligence and discernment of a New York Times columnist, but keep it inviting and not alienating.
• •Always Weave in Core Values: Subtly (or overtly, where appropriate) mention 'clean,' 'sustainable,' 'vegan,' 'cruelty-free,' or 'responsibly sourced' when describing products or the brand. This reinforces identity and appeals to the conscious consumer.
• •Focus on the 'Why' and 'How': Explain the inspiration behind a scent or the care taken in sourcing an ingredient. This adds depth and aligns with the brand's transparency.
• •Keep it Personal and Relatable: While sophisticated, ensure the copy feels human and connected. Use 'you' and 'your' to speak directly to the customer, inviting them into the Ellis Brooklyn world and making the luxury feel attainable for their daily life.

Social Perception

Trusted Clean Beauty Option, Chic & Modern, High Quality & Unique Scents, Accessible Luxury, Founder-Led Authenticity, Evolving Brand Image

Copy Examples

• •Unfold your next chapter. Our latest fragrance, inspired by [mention literary theme or setting], blends [key note 1] with [key note 2] for a narrative as unique as yours. Crafted clean, consciously sourced. Discover the story within.
• •Luxury that cares. At Ellis Brooklyn, beauty and responsibility walk hand-in-hand. Our PETA-certified vegan scents are created with sustainably sourced ingredients and housed in thoughtful packaging, because the planet is as precious as the stories our fragrances tell.
• •More than a scent, it's an extension of you. MYTH, our signature ambrette and cassis blend, is designed to meld with your skin's unique chemistry, creating an aroma that's intimately yours. Clean, captivating, and quietly confident.
• •Adorn your skin with intention. Our [Product Name] body lotion, infused with the beloved [Fragrance Name] scent, not only deeply hydrates with clean, nourishing ingredients but also wraps you in a subtle whisper of olfactory art. Your daily ritual, elevated.
• •Ellis Brooklyn: Where the art of fine fragrance meets the science of clean living. Founded on the belief that true luxury is conscious, each scent is a testament to masterful craftsmanship, sustainable choices, and the power of a beautifully told story. Find your signature.