Brand Tone

Elegant, sophisticated, aspirational, refined, direct, and informative.

Brand Values

• •Quality and Craftsmanship
• •Modern Elegance
• •Attainable Luxury
• •Customer-Centric

Best Practices

• •Lead with Elegance: Always use refined, sophisticated language. Avoid slang, overly casual phrases, or clichés. Words like "exquisite," "timeless," "crafted," and "sophisticated" should be staples in the brand vocabulary.
• •Balance Aspiration and Attainability: While the tone should feel luxurious, always circle back to the value proposition of "reasonable prices." Frame it as making high-end design accessible, not as being "cheap" or "discounted."
• •Tell the Brand Story: Consistently mention the brand's unique heritage—"Founded in London," "British-designed"—to build credibility and differentiate from domestic competitors. This adds a layer of prestige.
• •Focus on the "Why," Not Just the "What": Instead of just describing a dress ("a-line, satin, beaded"), describe the feeling it evokes ("a gown designed to make you feel radiant," "a silhouette that inspires confidence"). Connect the product to the customer's emotional experience.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy perfectly matches the high-quality, elegant imagery used on the website and social media. The words should feel like a natural extension of the visuals, creating a seamless and immersive brand experience.

Social Perception

A niche discovery, specialized, London-born boutique offering elegant, British-designed formal wear, primarily shaped by its self-presentation due to limited online footprint and lack of broad public reviews.

Copy Examples

• •The beauty is in the details. Our latest creation features hand-sewn embellishments designed to capture the light—and everyone's attention. Discover the art of modern elegance. #ElliotClaire #EveningGown #CoutureDetails #ModernBride
• •Your forever starts with a dress that feels like a dream. At Elliot Claire, we blend exquisite London design with luxurious fabrics to create modern wedding gowns at a price that makes sense. Find the one you'll remember forever. Shop our U.S. collection today.
• •For the moments that will become cherished memories, we present the Fall/Winter Collection. Inspired by timeless romance and crafted with modern sophistication, each gown is a statement in itself. From sumptuous satins to delicate lace, discover the perfect marriage of tailoring and style. Explore the new arrivals.
• •More than a dress—it's your moment. Shine at prom in a gown that's as unique as you are. Elliot Claire combines runway-inspired style with beautiful craftsmanship for an unforgettable night. #Prom2026 #PromDress #ModernFormal
• •London-Born Elegance, Designed for Your Story. Discover exquisitely crafted gowns for every once-in-a-lifetime occasion. Shipped from Los Angeles.