Brand Tone

confident, expert, passionate, and down-to-earth

Brand Values

• •Durability and Toughness
• •Fitness for Purpose/Functionality
• •Craftsmanship and Attention to Detail
• •Authenticity and Honesty
• •British Heritage and Roots
• •Customer Focus and Loyalty
• •Accessible Quality/Affordability
• •Passion for Adventure and the Outdoors

Best Practices

• •Lead with Durability and Purpose: Always tie the narrative back to how the watches are built to endure and perform in specific, often challenging, situations. Use strong, evocative language that speaks to toughness and reliability.
• •Embrace Authentic Storytelling: Share genuine user experiences, the founders' journey, and the rigorous testing processes. Avoid marketing fluff and focus on credible, relatable narratives.
• •Maintain a Confident but Humble Voice: Be authoritative in your expertise and the quality of your product, but remain approachable and grounded. Acknowledge the customer's intelligence and their need for a genuinely capable tool.
• •Highlight British Roots and Craftsmanship: Subtly weave in the brand's heritage and the meticulous attention to detail that goes into every timepiece. This reinforces quality and a sense of place.
• •Focus on Long-Term Value, Not Fleeting Trends: Position the watches as long-lasting investments designed for years of dependable service, rather than fashion accessories. Emphasize their timeless design and enduring build quality.

Social Perception

Elliot Brown Watches is generally perceived very positively by customers and the public, highly regarded for durability and reliability, trusted by professionals, has excellent customer service, value for money, is an authentic and passionate brand, stylish and versatile, and has a growing reputation.

Copy Examples

• •Headline: Engineered for Your Extremes. Built for Your Everyday. Body: From windswept coasts to mountain summits, your Elliot Brown is more than a timepiece – it’s a steadfast companion. Crafted with obsession, tested beyond limits. Because life doesn’t happen in a display case.
• •Headline: No Hype. Just Unshakeable Reliability. Body: We don’t do fleeting trends or paid endorsements. We build watches born from decades of real-world experience, for those who demand unwavering performance. The Holton Professional: trusted by those who operate where failure isn't an option.
• •Headline: The Dorset Coast Taught Us a Thing or Two About Durability. Body: Salt, sand, relentless knocks – our backyard is the ultimate proving ground. Every Elliot Brown watch carries that hard-won knowledge in its DNA. Ready for your story, whatever the chapter.
• •Headline: More Than a Watch. It’s a Piece of Your Story. Body: Each scratch, every adventure – your Elliot Brown becomes a testament to a life lived. We build them to last for years, not seasons, because the best stories take time to unfold.
• •Headline: The Quiet Confidence of True Capability. Body: You don’t need to shout when you know what you’re made of. Elliot Brown watches deliver exceptional performance with an understated style that’s always fit for purpose. Experience the difference meticulous British engineering makes.