Brand Tone

Joyful, Friendly, Authentic, and Passionate

Brand Values

• •Passion for Play & Collecting
• •Authenticity
• •Joy & Happiness
• •Community & Connection
• •Reliability & Trust
• •Customer Focus
• •Accessibility
• •Care for Cherished Items

Best Practices

• •Keep the friendly, joyful, and slightly whimsical spirit of Elli the dog (and the "happy toy store" concept) at the forefront of all communications.
• •Let the genuine love for toys and collecting shine through. Use enthusiastic language that resonates with fellow enthusiasts.
• •Consistently emphasize the genuineness of products, especially when discussing collectibles like LPS, to build and maintain trust.
• •Use a conversational style. Share snippets of the brand's story or the inspiration behind it to foster a connection with the audience. Address customers warmly.
• •Create distinct yet harmonious messaging for new arrivals (excitement, freshness) and second-hand items (nostalgia, rarity, sustainability), ensuring both feel like part of the joyful Elli Madelli experience.

Social Perception

Specialist Toy Store, Source for Both New and Used Items, Charming Small Business, Reliable (with some scrutiny), Engaged with its Community

Copy Examples

• •Look who just scurried into Elli Madelli! 🐾 Your favorite Littlest Pet Shop friends are here, genuine and ready for adventure. Adopt your new pal today before they're gone!
• •Rediscover a legend! Our pre-loved Schleich collection is full of timeless heroes and magical creatures, all looking for a new home to share their stories. Find your treasure at Elli Madelli.
• •Welcome to Elli Madelli, your happy little toy store in Espoo and online! ✨ Named after our own joyful Jack Russell, Elli, we're passionate about bringing you authentic toys and helping dreams come true, one playmate at a time.
• •Step into a world of wonder! Visit our Espoo store and experience the joy of Elli Madelli firsthand. We're always happy to help you find that perfect toy or collectible!
• •Give the gift of pure joy! An Elli Madelli gift card lets them choose their own adventure from our world of wonderful toys, from the latest figures to cherished classics.