Brand Tone

inspirational, authentic, and heartfelt, communicating a sense of wonder and resilience. The narrative is personal, direct, simple, accessible, and positive, aiming to create a connection by sharing a unique journey and creative process.

Brand Values

• •Creativity and Self-Expression
• •Authenticity
• •Empowerment and Independence
• •Resilience
• •Joy and Passion

Best Practices

• •Always Tell the Story: Every piece of copy, from a social media caption to a product description, should connect back to the core narrative of art as communication and empowerment. Storytelling is a powerful tool for artists.
• •Use "I" and "My": Maintain a personal and direct voice. This reinforces the authenticity of the brand and makes the audience feel they are connecting directly with the artist.
• •Focus on Emotion and Inspiration: The copy should evoke feelings of joy, wonder, and inspiration. Highlight the "why" behind the art, not just the "what."
• •Keep it Simple and Accessible: The language should be clear, heartfelt, and easy to understand, reflecting the genuine and unpretentious nature of the brand.
• •Show Gratitude: Regularly express appreciation for the support of the community. This reinforces the value of empowerment and builds a loyal audience that feels invested in the artist's success.

Social Perception

highly positive and supportive; viewed as genuine and inspiring. The brand is perceived as more than just a store, but a platform to support a talented artist with a unique story, fostering a strong, positive connection through her personal narrative and unique art quality.

Copy Examples

• •Meet the latest friend to join our clay family! ✨ Every detail is a piece of my world, shared with you. Your support helps me continue to create and build my dreams, one sculpture at a time. #ArtByEllie #Claymation #ArtistOnInstagram
• •Bring a splash of color and imagination into your home! 🎨 From vibrant wall calendars to unique greeting cards, each piece of art tells a story. When you purchase from my collection, you're not just buying a product; you're supporting my journey as an artist. Shop now! #EllieCastellanosArt #ArtForSale #SupportArtists
• •Communicating Through Color and Clay. Discover the world of Ellie Castellanos, a self-taught artist expressing her voice through vibrant creations. Every purchase empowers her independence.
• •A New Creation + A Note From My Heart 💌 Hi [Name], I've been quietly working on something new and I'm so excited to share it with you. This piece is all about [briefly describe inspiration]. It’s a reminder that there are so many beautiful ways to share who you are. Thank you for being a part of my journey. Your support means the world to me.
• •This piece, titled '[Artwork Title],' is a window into a world of vibrant imagination. Created with [medium], it’s a celebration of the small details that make life beautiful. Let this artwork bring a touch of joy and inspiration to your space. By bringing this print home, you are directly supporting my work and my dream of artistic independence.